User:Keebs100/Youtube Back-ad in South Korea
Accusation
[edit]On July 21, eating show YouTuber Champd, who has 1.3 million subscribers, announced his suspension, pointing to the reality of YouTube's rampant back-ad. Champd strongly criticized stylist Han Hye-yeon, who has been under fire for her back-up ads, and at the same time revealed the back-ad behavior of other eating show YouTubers who did not reveal that it was an advertisement.[1]
Background
[edit]Advertisements on social media such as Youtube, Instagram, etc should be marked clearly so that viewers can recognize that advertisements or sponsorships exist in accordance with Guidelines for examination of marking and advertising on recommendations•guarantees, etc, which is revised from September 1st, 2020.[2]
- ^ “슈스스TV’ 논란, 유튜버 처참함 드러나” 130만 구독자 참PD, 활동 중단 선언.news.naver.com(in Korean). Retrieved 2020-07-21.
- ^ http://www.law.go.kr/행정규칙/추천·보증등에관한표시·광고심사지침/(350,20200622). South Korean Law official website.