User:MTucker30/Health Communication
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Campaigns[edit]
Recent research has proven the effective way to spread awareness is with health communication. Using the method of spreading public health awareness, is the most efficient way to communicate and educate society. The usage of campaigns enduracers disease preventions, or general health like family planning, reproduction health etc. According to the Institute of medicine, health communication campaigns tend to organize their message for a diverse audience in one of three ways. Catering to the common denominator within the audience, creating one central message and then later making systematic alterations in order to better reach a certain audience segment, and By creating distinctly different messages for different audience segments.
The Centers for Disease Control and Prevention of health communication emphasize the importance of having an strategic plan during a campaign. Here are some steps to ensure a well-developed message is being communicated described by The Centers for Disease Control and Prevention for example, reviewing background information to define what the problem is and who is affected by the problem, Setting communication objectives and proposing a plan to meet the wanted outcome, Analyze the target audience by determining interests, attitudes, behaviors, benefits, and barriers, Select channels and materials for communication in relation to what will most effectively reach audiences, Develop and pretest message concepts to determine understanding, acceptance, and reaction to the message, Implement communication with selected audience and monitor exposures and reactions to the message, Assess the outcome and evaluate the effectiveness and impact of the campaign, noting if changes need to be made
Historical campaigns
COVID19 Pandemic[edit]
In March 2020 the Pandemic known as COVID19 broke out across the world. The CDC used many different forms of mass health communication to inform people of the state of the virus. There were broadcasts on the news, social media posts, emergency alerts sent through phone providers, and constant updates on the CDC website. Through this communication, everyone had access to information about the virus. They were able to receive updates in real time, and by having so many different ways to receive updates, there was always a way to be connected.
Cardiovascular disease[edit]
Three-community study and the five-city project were experimental campaigns to inform middle-aged men about the causes of cardiovascular disease. Health messages were communicated via television, radio, newspaper, cookbooks, booklets, and bus cards. The three "communities'' comprised three experimental communication strategies: a media-only campaign, a media campaign supplemented with face-to-face communication, and a no-intervention control group. The experiment revealed that after one year, the most informed at-risk men were those in the second experimental group: they consumed the media campaign and were attended by a healthcare provider