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Sweet Enough Network

Since 2003, “Sweet Enough Network” was initiated and supported by the Thai Health Foundation. A group of dentists, pediatricians and nutritionists initiated a project that addressed a public health issue: to reduce the upsurge of health problems such as obesity, diabetes and dental caries in Thailand resulting from sugar over-consumption (Nutrition Division, 2000; Dental Public Health Division, 2002; Thamronglouhaphun, 2004). The network endeavors to reduce sugar consumption and to build health-enhancing public policies by creating social awareness, advocating for food control policies at local, national, and international levels, and monitoring health risk factors.

When Sweet Enough Network started in 2003, an average Thai consumed 30.8 kg a year and increased to 32.9 kg in 2006 but reduced to 31.8 kg in 2007. For some reasons, we saw higher consumption in 2010. An average Thai consumed sugar around 32.3 kg/year despite efforts in policy movements.

Public Health Movement

In terms of social movement, the network not only making front page news on a regular basis but also work closely with Dental Health Provincial Offices who implement different regulations and health promotion programs in the child-care centers, kindergartens, schools and communities.

Furthermore, Sweet Enough Network's attempt to monitor Thais' sweet tooth habits through research and publicize them to inform the needs to regulate the environment and discipline their eating habits.

Success and Recognition

In 2004, the Network's initiated a movement to eliminate sugar out of 6 months to 3 years old milk formula and succeed. The Thai Ministry of Public Health declared Regulation 286 to stop using sugar as an ingredient of the milk. It helped delay children's access sugary food with the Regulation. The policy initiation was so successful that the Network received a congratulation letter from the World Health Organization via Thai Health Foundation.

In 2010, Sweet Enough Network advocated for banning carbonated drinks in public schools. We have seen decline in fizzy drink sales in Thailand since then.

Network's Logo

At the beginning, the Network used anti-sugar message to protect children from forming sweet tooth habit.

In 2004, the Network decided to shift its image for the simplified and friendly look. The logo consisted of 2 red brackets to form a svelte waistline with a blue question mark in between. The logo design challenged peoples whether they realized what to consumed to have a nice figure.

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  Figure 1: The first logo of Sweet Enough Network
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  Figure 2: The current logo of Sweet Enough Network

Network's Mascot

2004 was also the year that the Network hired a graphic designer to modify an ant mascot to reach out for the children.

The design of the mascot, Noynoi, attempted to meet children's taste and lifestyle. The Network uses the mascot to develop various products such as badges, bags, dolls, key rings, tattoo stickers, and T-shirts.

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  Figure 1: Prototype of Noynoi 1
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  Figure 2: Prototype of Noynoi 2
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  Figure 3: The Prototype of Noynoi 3
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  Figure 4: Noynoi

More of Noynoi