User:Mbastyle
A-STYLE is an Italian brand founded in 1999..
History[edit]
| Founded | 1/1/1999 |
|---|
The A-style logo was created in 1990: two simple dots to the letter "A," transforms the first letter of the alphabet into a recognizable design with a dual meaning[1]. In the '90s, the A-style logo becomes the symbol embraced by a group of surf and snowboard enthusiasts who proudly displays it on boards and vans. The yellow color is later introduced as the logo's background, enhancing visibility and giving the final look to the brand. The A-style logo becomes widely known in 1999, appearing on hundreds of stickers affixed to traffic light poles in Milan, Italy. The curiosity sparked by these stickers, now present in various Italian cities, captures media attention[2], leading them to uncover the previously anonymous creator of this urban-minded "brand" called A-style. The double meaning hidden in the simplicity of the first letter of the alphabet makes the A-style logo easily recognizable in the landscape of international brands: a simple logo with a strong yet non-offensive message.
The beginning[edit]
In 2001, the "A" with two dots appears on the first Made in Italy T-shirts. The initial product sales are in renowned stores in Milan, such as famous Fiorucci Store in Piazza San Babila. This leverages the popularity gained through a "guerrilla marketing" campaign, which later becomes a case study in major universities. It's an anomalous marketing case where the brand becomes popular long before being associated with a product. In the brand's early seasons, the main products sold are primarily T-shirts and sweatshirts. The first licensing agreement, signed in 2003, allows rapid distribution expansion throughout Italy and the product line's growth into a total look.
The growth[edit]
From 2004, A-style is also distributed in Spain, France, Greece, the Netherlands, Japan, and South Korea. Initially targeting a male clientele, the product extends to female customers after the first two selling seasons, representing 41% of total sales volume in 2006, reaching a turnover of 25 million euros in 2007. In 2015, disagreements with some licensees and a negative experience within a fledgling company lead to completely withdraw the A-style brand from the market.
Traditional Marketing[edit]
A-style has been a key player in major international conventional marketing operations, serving as the main sponsor for the MotoGP[3][4] and Argentine football player Lionel Mess[5]i among other events.
Reference section[edit]
- ^ Swearingen, Jake. "A-Style's Logo is Not a Mistake". www.cbsnews.com.
{{cite web}}: CS1 maint: url-status (link) - ^ Assumma, Vanna. "I sandinisti della comunicazione" (PDF).
- ^ "A-STYLE MotoGP de Aragon".
- ^ "A-STYLE MotoGP of Japan Podium".
- ^ "Messi A-style".
