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User:Momet/Sandbox/Rivella

From Wikipedia, the free encyclopedia
Rivella
TypeSoft drink
ManufacturerRivella SA
Country of origin  Switzerland
Introduced1952
VariantsRed, Blue Green


Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk plasma, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in three varieties:

  • Red Rivella, the original version
  • Blue Rivella, a low calorie version of Red Rivella
  • Green Rivella, which is aromatized with green tea extract

Name

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The name "Rivella" derives from the name of the Swiss village Riva San Vitale and from the Italian word "rivelazione" which means revelation.[1]

History

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The three versions of Rivella
Dutch Rivella bottle
In the Netherlands, Rivella produced by local franchisee, therefore the packaging in that country is slightly different.

Rivella first appeared in the fifties, and has become since then one of the most popular drinks in Switzerland.[2] Due to the saturation in the swiss market, Rivella SA tried in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed.[3] Since then the company concentrates its efforts on Switzerland's neighbors. 90 per cent of Rivella's foreign sales are generated in Netherlands. This amounts to 15 million liters annually.

References

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  1. ^ "Rivella". NZZ Online. 2005-11-01. Retrieved 2008-08-13.
  2. ^ "Rivella turns yellow in break with tradition". World Radio Switzerland. 2008-08-06. Retrieved 2008-08-13.
  3. ^ Faryal, Mirza (2005-10-25). "Americans fail to get a taste for Rivella". swissinfo. Retrieved 2008-08-13.