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Memory Conformity

"Memory conformity refers to when people share information after a certain event, their memories become more similar to each others, than if they had not had this social interaction (Wright, Self & Justice, 2000). The influence of others has a strong impact in the retrieval process of memories. The influence can be swayed due to the cause of many factors - such as power and confidence. The influence can cause memories to be false only partially or as a whole.^[1]
As an example, recent research (e.g., Gabbert, Memon, & Allen, 2003) has shown that people who have social interaction after a certain event are more likely to have their thoughts persuaded into something other than what they actually witnessed. In Gabbert, Memon, and Allen's experiment, 60% of their participants reported findings that they couldn't have possibly witnessed. This is part of research focusing on social influences on memory."

References

^ Skagerberg, Elin (2008). "Manipulating Power Can Affect Memory Conformity". Applied Cognitive Psychology. 22 (2): 207–216. doi:10.1002/acp.1353. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)

[1] Skagerberg, Elin (2008). "Manipulating Power Can Affect Memory Conformity". Applied Cognitive Psychology. 22 (2): 207–216. doi:10.1002/acp.1353. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)

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