User:Ql5225kr/Green PR/Bibliography
Bibliography[edit]
Green PR is explained as a form of integration propaganda intended by corporations to relieve the tension between consumerism and associated negative environmental impacts.[1]
Integration propaganda, as theorized by Jacques Ellul, is a method of shepherding individuals into accepting and adopting new societal standards.[2] Employed by corporations, integration propaganda drives consumer acceptance of products and services by portraying their necessity.
Green PR has traditionally been used by corporations to obfuscate public perception of the impact certain industries have upon the environment.[1]
One strategy employed through Green PR include misleading through third-party endorsement by pseudo-environmental organizations, sometimes consisting of corporate front groups or scientists funded by corporate interests.[1]
Though overt lying can be used as a strategy, successful Green PR campaigns often consist of carefully curated portrayals of evidence and aspects of the truth intended to mislead the public.[1]
Viewed as important future customers, Green PR targets children by developing educational material to positively shape perception.[1]
To prevent the public from taking action to resolve tensions created by the negative impacts of industry, Green PR utilizes a multi-layered approach. These sequential layers, most prominently deployed around the topic of global warming, are to first question the problem's existence, then portray the problem in a positive way, and finally to assert an inability to resolve the problem.[3]
- ^ a b c d e Nakajima, Nina (October 2001). "Green Advertising and Green Public Relations as Integration Propaganda". Bulletin of Science, Technology & Society. 21: 334–348 – via Sage Publications.
- ^ Ellul, Jacques (1965). Propaganda: The formation of men's attitudes. Vintage. pp. 70–79. ISBN 0-394-71874-7.
- ^ Rampton, Sheldon; Stauber, Jon (2001). Trust us, we're experts!: How industry manipulates science and gambles with your future. New York: J.P. Tarcher. p. 272. ISBN 1-58542-139-1.