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Search Engine Algorithms

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keywords in Url (domain name)

keywords in Title

keywords in Heading

keywords in body text-especially near the beginning

keyword proximity

meta tags-"description" and "keyword"

keywords in "alt" tag

keywords in "comment" tag

keywords in "title" attribute

keywords in text links

links from other sites to yours

popularity of other sites linking to yours

text in external links (backwards links)

common theme throughout site


Search Engine Specifics

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Url (domain name) INFLUENCES: All search engines,

Alt tag INFLUENCES:AltaVista, Google, Msn, Yahoo, Ask

Comment tag INFLUENCES: None

Title attribute a href="..." title="..." INFLUENCES: None

Title tag INFLUENCES: Google (prioritizes - keyword proximity, keyword order, exact keyword form, first 70 characters -including spaces ) All search engines

Meta Description INFLUENCES: Altavista, Aol, Excite, Fast, Google, Lycos, Msn, Yahoo

Meta Keywords INFLUENCES:Altavista, Fast, Yahoo

Keywords in Heading H1-H6 INFLUENCES: All search engines

Keywords in Body Text (beginning text has more impact) INFLUENCES: All search engines

Frames INFLUENCES: All search engines

Link Popularity INFLUENCES: Aol, Google (priority - called " PageRank" ), All search engines with varying degrees

Popularity of Links INFLUENCES: Aol, Ask, Google, MSN, Teoma

Text in Backwards/ External Links INFLUENCES: Aol, Google (Priority), AltaVista, Fast, Lycos Yahoo

Neural Network / RankNet (Vectorization) INFLUENCES: MSN

Subject-Specific PopularitySM (link popularity + website theme of backward links) INFLUENCES: Ask, Teoma

Themes of Website INFLUENCES:Ask, Google, Teoma

Click Popularity INFLUENCES: Ask, Google, MSN, Teoma, Yahoo --Search Engines Web 22:49, 2 December 2005 (UTC)