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The Snuggie is a form of Sleeved blanket manufactured by All Star Products between 2008-present, and is the highest grossing sleeved blanket variant created. It's rise in popularity is due largely in party to its entertaining infomercial which lead to a mocking by A-class celebrities such as Jay Leno , Jon Stewart, Whoopi Goldberg as well as many others. [1] The Snuggie's ability to reach many American households and its affordable price lead to it to be the top selling brand, grossing over $500 million dollars in profit and selling over 30 million units. [2] Competitors of the Snuggie include the Slanket, the Forever Lazy, Freedom Blanket, and various one-off brands that sell a similar product.
In The Media
[edit]The Snuggie was heavily marketed to the North American region with an infomercial that became a cult classic among the public. The infomercial ran for approximately 2 minutes and featured people using the Snuggie in many social settings such as a woman holding her baby, a family cuddling on a sofa, roasting marshmallows, and talking on the phone.
. [3] Many saw comedic value in the commercial and it went viral on the internet.
In 2009 Ellen DeGeneres did a feature on the Snuggie in which she made a "Buddy Snuggie" or the "Couples Snuggie" which was a Snuggie built for two people, with each person getting one arm sleeve. The scene went viral and helped propel the Snuggie even further into pop culture. When Ellen visited Jay Leno on his nightly show, she presented him with a Snuggie. Ellen also presented a Snuggie to Rihanna when she was on Ellen. [4]
Concept
[edit]The original idea for the Snuggie Came from the Slanket, which was created in 1998 by Gary Klegg. Klegg, who was attending the University of Main, was annoyed that he had to get out of the comfort of his warm blanket to change the channel to Late Night with Conan O'Brien. In his frustration he cut a hole in his blanket so his arm could fit through, after a few hours Gary came up with the idea for the addition of sleeves on his blanket. He asked his mom to sew sleeves on and the Slanket was born. The Slanket was a moderate success earning Klegg $7 million dollars in revenue. [5].
External links
[edit]https://www.thestreet.com/slideshow/12813008/1/secret-snuggies-success.html
References
[edit]- ^ https://finance.yahoo.com/blogs/daily-ticker/secret-snuggie-success-revealed-124324161.html
- ^ Nicole Goodkind, July 19, 2013
- ^ https://www.youtube.com/watch?v=2xZp-GLMMJ0
- ^ http://allstarmg.com/snuggie-presented-rihanna-ellen-degeneres-show/
- ^ https://www.americanexpress.com/us/small-business/openforum/articles/the-story-behind-the-original-snuggie/