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Weber Shandwick (incorporated as CMGRP[1]) is a public relations firm formed in 2001[2] by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).[citation needed]
The firm is a creative studio of writers, designers, builders, strategists, conversation-starters, storytellers who are passionate about there clients and, though they specialize in Specialty Firms and dedicated Practice Groups, they are deeply knowledgeable about their businesses and while they are a big, global organization, they believe that collaboration is the best way to succeed..[3]
History
[edit]Origins[edit]
[edit]Weber Shandwick is a main worldwide correspondences and engagement firm in 78 cities crosswise over 34 nations with a system reaching out to 126 cities in 81 nations. It was formed in 2001 by merging the Weber Group, Shandwick International and BSMG (formerly Bozell Sawyer Miller Group). Shandwick International acquired consumer PR firm Mona, Meyer, McGrath & Gavin in 1988. Shandwick was in-turn sold to Interpublic Group (IPG) in 1998 and was renamed Weber Shandwick. BSMG merged with Shandwick that October. The firm had acquired large accounts like Coca-Cola and the insurance company Cigna, but by 2001 the company was going through layoffs due to the loss of a $12 million anti-smoking campaign and the general economic outcome of the September 11th terrorist attacks. The firm has profound mastery crosswise over divisions and claim to fame regions, including customer showcasing, corporate notoriety, medicinal services, innovation, open issues, budgetary administrations, corporate social duty, money related correspondences and emergency administration, utilizing exclusive social, computerized and examination philosophies.
Locations
[edit]Weber Shandwick has a vast global network. Corporate offices can be found on each continent, in about 129 different cities spread out over 81 nations, Weber Shandwick has been named one of the largest public relations engagement networks in the world. Locations include Buenos Aries, Mexico City, Rio De Janeiro, Austin, Dallas, Kansas City, St. Louis, New York City, Sydney, Seoul, Singapore, Tokyo, Bangkok, and Hong Kong to name a few.[4]
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- ^ "CMGRP, Inc.: Private Company Information". Bloomberg Businessweek. Retrieved 2016-05-09.
- ^ Bush, Michael (January 25, 2010). "Weber Shandwick Is No. 9 on Ad Age's Agency A-List". AdAge. Retrieved October 10, 2012.
- ^ "Weber Shandwick". www.webershandwick.com. Retrieved 2018-04-18.
- ^ "Global Network - Weber Shandwick". www.webershandwick.com. Retrieved 2018-04-23.