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Great Wine Capitals(GWC) is an global organization of ten major global cities in both northern and southern hemispheres, which are Adelaide (South Australia), Bilbao Rioja (Spain), Lausanne (Switzerland), Mainz Rheinhessen (Germany), Mendoza (Argentina), Porto (Portugal), San Francisco Napa Valley (United States), Valparaiso Casalanca Valley (Chile) and Verona (Italy). Its members are located in the economically and culturally developed regions of the world. Until now, they are the most famous wine regions. Great Wine Capitals started in 1999, has created many achievements, progress and committed to quality wine manufacturing.

The reasons of the establish

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Wine has a centuries-old history up to now. The oldest wine was discovered by scientist in Stone Age people 8000 years ago[1]. As well as the development of pottery in Middle east is acting an essential role in the production of first wine. Moreover, wine as the religious and part of cultural in some area playing a huge and important role, Such as wine is considered as "blood" in ancient Egyptian culture[2], because the color of wine is red and it looks like blood. Therefore, people in ancient Egypt compare wine to blood and there are many superstitious belief surrounding wines in the Egypt culture. When they are drunk, they think they are full of ancestral blood. It is obvious to see that wine has deeply influence to the history and culture to countries. Until now, wine is still frequently appearing in people's daily life and every important event. It can be served for all the four seasons, for every occasion: wines of introduction, conversational wines and pretext wines[3]. It can be the evidence that wine is becoming an essential part in people life, even it can prove the quality of life of people. To establish an organization is badly needed, "The Great Wine Capitals" is the need. Ten countries constitute a network, the purpose is research and innovation for a better taste and higher quality wine production. Their common development and process is to provide people with better wine services, in order to make the wine more permanent in people's life.

Cities

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Ten cities are participating in the whole organization which are located in:South Australia-Adelaide, Spain-Bilbao Rioja, Switzerland-Lausanne, Germany-Mainz Rheinhessen, Argentina-Mendoza, Portugal-Porto, United States-San Francisco Napa Valley, Chile-Valparaiso Casalanca Valley and Italy-Verona[4]. They are all the world-renowned wine regions. Adelaide is the capital city of South Australia, wine as an excellent product already become an indispensable culture in local people's life,drinking the wine next to the beautiful scenery of Adelaide is the most relaxing time. As the tourism city, more than two thousands chateaus will be passing by in one hour range of driving. Adelaide is a place owns many wine regions and the different locations satisfied the geographical environment suitable for grape growth.South Australia is the wine state in Australia, producing 50% of all bottled wine and 80% of premium wine[5]. San Francisco Napa Valley is a romantic place attracting people to travel.It is famous for its beautiful scenery, artistic and cultural diversity. Napa Valley holds different kinds of wine grapes varieties other than Cabernet Sauvignon and Chardonnay which are themes planted in the other wine countries. Cabernet Sauvignon is most common variety of wine grape, accounting for 40% of total production and 55% of crop value[6]; Chardonnay is another common variety of wine grape and it will be growing in a controlled temperature. Verona is the most ancient cities and owns a lot of culture in Italy, it is the province in northeastern Italy. Not only Verona is a history city but also it is a wine region, the excellent location is the biggest advantage:the temperature is very suitable for the planting. "Wine accounts for 9% of total exports from the province that is the leader in Italian wine exports with a 12% share and 90% of the wine produced in Verona area belongs to some denomination of origin (DOC or DOCG) or some indication of protected origin (IGP)"[7] Wine goes the every meal in Italy and most of the wine is producing by Verona.

Communication and Activities

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Communication of these cities is a very important part in the process of producing an excellent wine collectively. They need to hold some meetings or activities to be together and communicate with each other every year, even share with each other some new ideas and experiences for the better quality wine. Great wine capitals annual general meeting holding on Adelaide in Australia, the meeting is attracting many people are interested in wines, someone who has influence and authority over wine, as well as the international guest from the great wine capitals network, he said: “ network number don’t view each other as competitors but instead work together to learn from each other and continue to grow and protect the wine industry on a global scale."[8] It is directly showing that the annual general meeting holding in each cities of great wine capitals is an opportunity for communication and learning, every member in the great wine capitals hopes to play a role and make the best of wine together.

Globally Impacts

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The awards “Best of Tourism” created by the great wine capitals global network awarding to the excellent restaurants[9], the award is a encourage and reward to the excellence wine restaurant. This award is a global competition, for encourage every competitor to improve the infrastructure and the quality of wine industry, creating more suggestion for continuous development in wine industry. This is attracted a wider participants to attend this activity. The global competition brings a positive impact to the world, makes more and more people have positive attitudes and ideas about the quality of wine. The world will try to keep up with the great wine capitals, gives the world a positive attitude towards the quality of wine, to promote the quality of wine in the world. Therefore, according to great wine capital, the world is trying to bring the wine up a notch and at the same time, the wine enhance the globally communication making the relationship more closer.

References

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  1. ^ Keys, D. (2003). Now that's what you call a real vintage: professor unearths. [online] The Independent.Available at: https://www.independent.co.uk/news/science/now-thats-what-you-call-a-real-vintage-professor-unearths-8000-year-old-wine-84179.html
  2. ^ History of wine. (2019, April 23). Retrieved from https://en.wikipedia.org/wiki/History_of_wine
  3. ^ Copello, M. (2017). A Type of Wine for Every Occasion. [online] Blog.winetourismportugal.com. Available at: https://blog.winetourismportugal.com/wine-for-every-occasion
  4. ^ Greatwinecapitals.com. (1999). Great Wine Capitals. [online] Available at: http://www.greatwinecapitals.com
  5. ^ Capital, A. G. (2018, December 10). Adelaide a Great Wine Capital of the world. Retrieved from http://www.adelaidegreatwinecapital.com.au/
  6. ^ Grape Varieties of Napa Valley | The most popular red and white varietals. (n.d.). Retrieved from https://www.visitnapavalley.com/wineries/grape-varieties/
  7. ^ Greatwinecapitals.com. (1999). Great Wine Capitals. [online] Available at: http://www.greatwinecapitals.com
  8. ^ Steven Marshall | Premier of South Australia. (2018). World’s best converge in Adelaide for Great Wine Capitals Annual General Meeting. [online] Available at: https://premier.sa.gov.au/news/world’s-best-converge-in-adelaide-for-great-wine-capitals-annual-general-meeting
  9. ^ Search-proquest-com.ezproxy1.library.usyd.edu.au. (2010). Signing into eresources, The University of Sydney Library. [online] Available at: https://search-proquest-com.ezproxy1.library.usyd.edu.au/docview/755526690?rfr_id=info%3Axri%2Fsid%3Aprimo