User onboarding

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User onboarding is the process of improving a person's success with a product or service. This term is often used in reference to software products, and it can be done in a manual or automated way.

The goal of user onboarding is to get the users to understand the key principles at the heart of the product and to show them how it will improve their lives. If it can make the point of the product clear and easy to understand the first time a user tries it, have a better chance of gaining excited and engaged customers.[1]

Offering a free trial is an example of how you can implement user onboarding. If someone is able to see how the product is useful and exciting to them within a free trial period, can take them from user to consumer—willing to invest in order to continue their experience.[2][3]

User onboarding software breaks down the complicated process of implementing user onboarding and makes it more user friendly for the developer while still producing the same result.[3]

User onboarding is not just a “product tour” - it’s the complete experience whereby a user finds success in your application. User onboarding also isn’t just for first-time users. It also applies if you’re onboarding new staff people, or helping returning users get up to speed with changes.[4]


  • Help users quickly understand the benefits of the product.
  • Generate and build enthusiasm throughout the user’s experience.
  • Convey how the product uniquely helps users accomplish their objectives.


  1. ^ "User Onboarding: Not Just for HR and Growth Hackers". Retrieved 29 November 2014. 
  2. ^ "Growth Hacking Free Trials: Time to Wow! is the key to success". Retrieved 29 November 2014. 
  3. ^ a b "Intro to User Onboarding". Retrieved 29 November 2014. 
  4. ^ "What is User Onboarding".