User talk:SwachhCitizen
Swachh Citizen
[edit]Swachh Citizen is a unique product idea conceptualized by Clean Planet inspired by and to facilitate the Swachh Bharat Abhiyaan started by Prime Minister Narendra Modi Government of India on 2nd October 2014. The launch of the Swachh Bharat Campaign by the Government of India, brought much needed focus on the issue of Cleanliness. People from all walks of life have taken up a broom and become open and willing to clean public spaces as a result of this movement. It has since then become a nation wide movement embraced by citizens across India . A truly visionary initiative by Prime Minister Narendra Modi.
Clean Planet believes that a truly Swachh Bharat requires a change in the mind-set of citizens. We have to be Swachh 24×7. Else we will always need to take up a broom and clean some public space or the other.
Swachh Citizen by Clean Planet attempts to tackle the root cause of littering by providing a unique product solution – The Swachh Citizen Bag