Velvet Tone Records

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Velvet Tone Records
Label of a Velvet Tone Record, c. 1928, featuring Rudy Vallee
Parent companyColumbia Records
Founded1925 (1925)
Defunct1932 (1932)
Country of originU.S.

Velvet Tone Records was an American record label that was founded by Columbia Records in 1925 and shut down in 1932.[1] Velvet Tone contained material identical to that of Columbia's two other low price labels, Harmony Records and Diva Records (and after Diva was discontinued, Clarion Records).[2]

Popular culture[edit]

  • In Frank Capra's 1946 film, It's a Wonderful Life, Mary can be seen playing a record with a "Velvet Tone" label on the phonograph. A close examination reveals that it is "Buffalo Gals" performed by "Arthur Black and His Orchestra". However, the label's design is inconsistent with actual Velvet Tone labels. The prop record is a nod towards the film's assistant director, Arthur Black.[3]

See also[edit]


  1. ^ Kernfeld, Barry, ed. (2002). The New Grove Dictionary of Jazz. Vol. 3 (2nd ed.). New York: Grove's Dictionaries Inc. p. 172. ISBN 1-56159-284-6.
  2. ^ Allan Sutton: Directory of American Disc Record Brands and Manufacturers, 1891–1943 (Westport & London, 1994)
  3. ^ Willian, Michael (October 2006). The Essential It's A Wonderful Life: A Scene-by-Scene Guide to the Classic Film. ISBN 9781569764282.

External links[edit]