Breeder Virginia Menden began developing the breed in 1991, with the goal of creating a rabbit that had a semi-arched body shape and fur similar to that of the Mini Rex. Menden named the breed after the children's story The Velveteen Rabbit. The breed became eligible to be shown at ARBA sanctioned shows in February 2019, but is not currently allowed to compete for Best of Show.
The Velveteen Lop's coat should feel shiny and plush to the touch. The coat can be a variety of colors, and color standards are similar to those of the English Lop. It should have a semi-arched body shape, and the chest should be full. The head should be wedge-shaped. The ears should be low on the rabbit's head, and should measure at least 14 inches from tip to tip. Healthy rabbits weigh 5-7 pounds.
Velveteen Lops can live for 5-11 years.