Visual Interactive Voice Response
Visual Interactive Voice Response is conceptually similar to voice Interactive voice response (IVR) but with the addition of visual menus to enhance the experience. The user interacts with a visual interface by touch or click commands on his mobile or computer screen. The technology can be used either on a mobile device app or directly over the web. Visual IVR can be used for companies to interact with their monthly customers, to provide electronic billing and to order other information through a single access point. The user can realize in a few clicks a selfcare journey to find his answer, use another channel made available by the company (email, chatbot, SMS …) or to be put in relation directly with the good skill. It can overcome inherent challenges in mobile app adoption. Visual IVR can also utilize video as a part of its interface, sometimes referred to as Video IVR. The Visual IVR was patented in 2009
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