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WCEO

Coordinates: 34°12′42″N 80°50′05″W / 34.21167°N 80.83472°W / 34.21167; -80.83472
From Wikipedia, the free encyclopedia
WCEO
Broadcast areaSouth Carolina
Frequency840 kHz
BrandingLa Raza 840
Programming
FormatRegional Mexican
AffiliationsCharlotte FC
Ownership
OwnerNorsan Broadcasting WCEO, LLC
History
First air date
January 1, 1994
Former call signs
WCTG (1988–2000)
WCEO (2000–2004)
WSCQ (2004)
Technical information[1]
Licensing authority
FCC
Facility ID54466
ClassD
Power50,000 watts day
Links
Public license information
WebcastListen Live
WebsiteWCEO Online

WCEO (840 AM, "La Raza") is a Regional Mexican radio station located in Columbia, South Carolina, United States. The station is licensed by the Federal Communications Commission (FCC) to broadcast during daytime hours only (sunrise to sunset) with a power of 50,000 watts.

History

[edit]

840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming from USA Radio Network. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements.

In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the callsign WSCQ in the process (WSCQ was used on 100.1 in the Columbia market for many years before becoming WXBT in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process.

WCEO must leave the air from sunset to sunrise to protect clear-channel WHAS in Louisville, Kentucky.

The station is owned by Norsan Broadcasting WCEO, LLC.[2]

References

[edit]
  1. ^ "Facility Technical Data for WCEO". Licensing and Management System. Federal Communications Commission.
  2. ^ https://norsanmedia.com/radio-stations/ Norsan Media Radio Stations
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34°12′42″N 80°50′05″W / 34.21167°N 80.83472°W / 34.21167; -80.83472