|City||Columbia, South Carolina|
|Broadcast area||South Carolina|
|First air date||January 1, 1994|
|Power||50,000 watts daytime only, directional pattern|
|Owner||Norsan Broadcasting WCEO, LLC|
WCEO (840 AM, "La Raza") is a Spanish Contemporary radio station located in Columbia, South Carolina, USA. The station is licensed by the Federal Communications Commission (FCC) to broadcast during daytime hours only (sunrise to sunset) on 840kHz with a power of 50,000 Watts.
840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming from USA Radio Network. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements.
In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the WSCQ call letters in the process (WSCQ was used on 100.1 in the Columbia market for many years before becoming WXBT in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process.
The station is owned by Norsan Broadcasting WCEO, LLC.
- La Raza 840 Facebook
- Query the FCC's AM station database for WCEO
- Radio-Locator Information on WCEO
- Query Nielsen Audio's AM station database for WCEO
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