WVTY

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WVTY
City of license Racine, Wisconsin
Broadcast area Racine, Kenosha and Milwaukee, Wisconsin
Branding 92.1 The Shore
Slogan Where Variety Matters
Frequency 92.1 MHz
First air date 1961 (1961) (as WFNY)
Format Adult hits
ERP 2,700 watts
HAAT 150 meters
Class A
Facility ID 41438
Callsign meaning W VarieTY
Former callsigns WFNY (1961-1986)
WHKQ (1986-1995)
WEZY (1995-2014)
WMKQ (2014-2015)
Owner David Magnum
(Magnum Communications, Inc.)
Sister stations WRJN, WMBZ, WBKV
Webcast Listen Live
Website 921thelake.com

WVTY (92.1 FM, "The Shore") is an adult hits-formatted radio station in Racine in the U.S. state of Wisconsin. It serves Racine, Kenosha and the greater Milwaukee area. WVTY is owned by David Magnum, through licensee Magnum Communications, Inc., along with sister stations WRJN and West Bend-based WBKV and WMBZ. Its studios are in Racine and the transmitter site is in Raymond.

History[edit]

The station signed on in 1961 as WFNY, (taken from owner Jerome Feeny's name) broadcasting a beautiful music format. Eventually an automated music playback system was installed, but live announcers remained on staff. Some of the air personalities over the years have included Paul Weyrich, Lou Rugani, Dave Garland, Don Jensen, Jerry Grimmer, Kevin Kellogg, Mike Kristof, Tim Yorgan, Chris Morreau, Gene Miller and Frank Ricchio.

WFNY was sold in 1986 and the format was flipped to adult contemporary as WHKQ. Two years later, WHKQ became "Country 92". The station was sold once again in 1991, with the format returning to its easy listening origins. Later, the station adopted the WEZY call letters using the branding "EZ92 WEZY" The easy listening format would simulcast on sister WRJN overnights from midnight-7AM.

In 1997, Bliss Communications, owners of eight radio stations in Wisconsin and numerous newspapers in Wisconsin, Illinois and Michigan, purchased the station and its sister, WRJN. On December 26, 1997, the station adopted an adult contemporary format. On January 2, 2007, WEZY changed its moniker to "Lite Rock 92.1". On June 25, 2014, Bliss Communications announced that it would sell WEZY and WRJN, along with WBKV and WBWI-FM in West Bend, to David Magnum's Magnum Communications, Inc.[1] The sale, at a price of $2.25 million, was consummated on October 31, 2014.

On December 2, 2014, the station flipped to country music as Q92; afterward, the station changed its call letters to WMKQ.[2]

On May 29, 2015, WMKQ flipped to adult hits as 92.1 The Lake; this move came the same day that competing station WLWK, which also branded as The Lake with an identical logo, flipped to country itself as WKTI-FM. The de facto "swap" was intentional, with Magnum citing the "heritage" of the format in Milwaukee, and the decision by the station's new owner, The E.W. Scripps Company, to drop it, as justification for the abrupt change. The change in branding and Magnum's appropriation of WKTI's former branding caught Scripps off-guard; representatives of both companies indicated that they were in discussions over the matter. On June 7, 2015, WMKQ changed their call letters to WVTY; Radio Insight also reported that Magnum had registered new domain names and social media accounts with different possible brands, 92.1 The Shore and Variety 92.1.[3][4] On June 29, 2015 WVTY rebranded as 92.1 The Shore.[5]

Past logos[edit]

References[edit]

  1. ^ "Bliss Communications to sell West Bend, Racine radio stations". The Janesville Gazette. June 25, 2014. Retrieved June 26, 2014. 
  2. ^ "Racine station WEZY-FM switches to country music format". Milwaukee Journal-Sentinel. Retrieved 18 June 2015. 
  3. ^ "Radio station owners ‘surprised’ by 92.1 FM’s new name, logo". The Journal Times. June 3, 2015. Retrieved 18 June 2015. 
  4. ^ "A Shore Change For Lake Brand Battle". Radio Insight. Retrieved 18 June 2015. 
  5. ^ A Shore Changed to 92.1 The Lake

External links[edit]

Coordinates: 42°45′36″N 87°57′54″W / 42.760°N 87.965°W / 42.760; -87.965