WIMX

WIMX
Gibsonburg, Ohio;
Broadcast area	Toledo, Ohio
Frequency	95.7 (MHz)
Branding	Mix 95.7
Programming
Format	Urban adult contemporary
Ownership
Owner	Urban Radio Broadcasting; (Urban Radio Licenses, LLC);
Sister stations	WJZE
History
First air date	November 15, 1988 (as WRED)
Call sign meaning	Anagram of "Mix"
Technical information
Class	A
ERP	3,500 watts
HAAT	132 meters
Links
Website	http://mix957.net

WIMX is an Urban Adult Contemporary radio station licensed to Gibsonburg, Ohio, known as "Mix 95.7". It is the Northwest Ohio radio home of the Tom Joyner Morning Show.

History

The station began broadcasting on November 15, 1988 with an Adult Contemporary format with the call letters WRED [1]. The station was known as "Red 95.7". WRED was founded by longtime Toledo radio personality Buddy Carr and his wife Carolyn. Among the many formats for 95.7, was a simulcast of Toledo classic country music station WTOD 1560AM, later to become its sister station.

In 1993, Booth American, licensee of contemporary country-formatted WKKO K-100 in Toledo, assumed control of WRED in a local marketing agreement (LMA), which became allowed under newly relaxed Federal Communications Commission (FCC) duopoly ownership limits that permitted companies to control two FM stations in a single market. The deal was made in response to a nationwide spike in country music listenership at the beginning of the 1990s. WRED's operations, now under Booth American's control, moved to the same facility as WTOD and WKKO on Arlington Avenue in south Toledo, but the antenna and transmitter facility (and a since-vacant studio building) remained in Woodville. On August 30, 1993, the station switched to a new hit country format and was known as "Young Country Y-95.7" WYHK. The LMA deal ended in 1995 with an outright purchase. However, WYHK was never a ratings success and was a weak complement to its sister station, K100.

March 20, 1996 "Young Country Y-95.7" became Urban AC "MIX 95.7". The station was later purchased by Cumulus Broadcasting, and then sold again to Riverside Broadcasting. Riverside Broadcasting then sold WIMX to its current owner, Urban Radio Broadcasting in April 2003 [2].