|City||Elmira, New York - Waverly, New York|
|Broadcast area||Elmira-Corning area|
|Branding||"94 Rock WLVY"|
|Slogan||"WLVY 94.3, Nothing but the HITS!"|
|First air date||1964|
|ERP||1,200 Watts watts|
|Affiliations||CBS Radio, Westwood One, United Stations Radio Networks|
|Owner||Tower Broadcasting, LLC |
(License Expires June 01 2022)
|Sister stations||99.5 WOKN / 93.9 & 1600 WEHH / 1410 WELM / 98.3 WVIN / 1380 WABH|
WLVY (94.3 FM) is a radio station broadcasting a Hot AC format. Licensed to Elmira, New York, United States, the station serves the Elmira-Corning area. The station is currently owned by Tower Broadcasting LLC. and features programming from Entercom, United Stations Radio Networks and Westwood One.
The station signed on by Frank Saia in 1964 as WEHH-FM, a sister station of WEHH. It was Chemung County's first FM station. The station broadcast mainly easy listening and classical music along with a bit of country in the mornings, "The Ralph Emery Show". In the 1970s, WEHH-FM broadcast Elmira City Council meetings live, with Tony Volino handling the remote duties from the Council Chambers.
In the mid-1970s, Saia sold the station to crosstown rival WELM.
The format was changed to AOR and call letters were changed to the current call letters WLVY. The station first was known as "The New Y94 FM" but then later it was changed into known as "The Love Rock 94 FM", presumably because of the existence of Y94 in relatively nearby Syracuse. Eventually the station came to be known simply as "The New 94 Rock, WLVY".
In the early to mid-1980s the station's programming evolved into more of a Top 40/CHR format first with a rock, new wave/modern rock, and heavy metal emphasis first and then with a dash of bubblegum pop, dance, R&B, freestyle, and hip-hop emphasis to the mix.
Since the 1980s 94 Rock had been consistently among the market leaders in the Arbitron ratings.
- Mornings (6am-9am) - More Music Mornings with A'Don Allen
- Middays (9am-2pm) - Non Stop Work Day
- Afternoons (2pm-7pm) - Nothing But The Hits
- The Night Show (7pm-12am) - Lisa Paige Pop Crush Nights
- Overnight (12am-6am) -
- Hollywood Hamilton
- Open House Party
WLVY recently obtained the frequency 93.7 for Waverly NY listeners. The 120-watt translator improves the station's signal in "The Valley," which consists of Waverly and South Waverly, Sayre and Athens in Bradford County, Pennsylvania. It can be received in an area roughly bounded by Southport, Van Etten and Owego in New York and Towanda, Pennsylvania.