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City Beulah, Michigan
Broadcast area [1]
Branding The Bay
Frequency 99.3 MHz
First air date October 2, 1979 (as WBNZ) [2]
Format Adult contemporary (WLDR-FM simulcast)
ERP 50,000 watts
HAAT 125 meters
Class C2
Facility ID 14646
Callsign meaning Similar to "Wolf" (previous branding)
Former callsigns WBNZ (1979-2009)
Owner Fort Bend Broadcasting
Webcast Listen Live
Website 1019thebay.com

WOUF (99.3 FM) is a radio station in Beulah, Michigan. The station, which began broadcasting in 1979, is owned by Traverse City broadcaster Roy E. Henderson under the "Fort Bend Broadcasting" banner and has long been the primary local station for the Frankfort area and Benzie County. It was formerly simulcast on WCUZ 100.1 FM licensed to Bear Lake, Michigan, which now airs a talk format as Talk Radio 1340 WMTE (although the actual WMTE-AM 1340 remains silent as of July 2012).

WOUF's coverage area does not extend far east of Traverse City and Cadillac to protect co-channel WATZ-FM in Alpena, but the station can be heard across Lake Michigan in parts of northeastern Wisconsin. The station is simulcast on the HD-3 subchannel of adult contemporary-formatted sister station 101.9 WLDR.


WOUF was previously WBNZ, which aired some kind of adult contemporary or Hot AC music format for many years (and continues to do so on 92.3 FM). WBNZ was also heavily involved in the Frankfort/Benzie County community, with local news and high-school sports coverage.

In July 2009, WBNZ moved to 92.3 (formerly WOUF 92.1) and the 99.3 allotment became WOUF 99.3 The Wolf, which airs a Mainstream Rock format mixing New and Classic Rock. The station's competition includes Northern Radio's Classic Rocker WKLT (which Henderson founded but sold off in the 1980s) and Northern Star Broadcasting's classic rock WGFN "The Bear" and mainstream rocker WJZJ ("Real Rock"). WOUF retained its city of license of Beulah with the move to 99.3, and WBNZ retained its city of license of Frankfort with the move to 92.3.

On January 21, 2015 WOUF went silent. On January 26, 2017 WOUF returned to the air with a simulcast of adult contemporary-formatted WLDR-FM as "The Bay".


External links[edit]

Coordinates: 44°36′40″N 86°09′40″W / 44.611°N 86.161°W / 44.611; -86.161