WWFW
 | |
| Broadcast area | Fort Wayne, Indiana |
|---|---|
| Frequency | 103.9 MHz (HD Radio) |
| Branding | Soft Rock 103.9 |
| Programming | |
| Format | Adult Contemporary HD2: Conservative Talk "103.3 The Patriot" |
| Ownership | |
| Owner |
|
| History | |
First air date | May 1, 1976 (as WXKE) |
Former call signs | WXKE (1976-2002) WYLT (2002-2006) WXKE (2006-2014) |
| Technical information | |
| Facility ID | 56765 |
| Class | A |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Translator(s) | 103.3 W277AK (Fort Wayne, relays HD2) |
| Links | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | softrock1039.com 103.3 The Patriot (HD2) |
WWFW is an FM radio station located in Fort Wayne, Indiana. The station operates on the FM radio frequency of 103.9 MHz.
In March 2014, Adams Radio Group entered an agreement to purchase Summit City's cluster (which includes WXKE). Days later, Adams announced they would purchase Oasis Radio Group's stations. To meet ownership limits, Adams would retain WNHT, WGL and the then-WXKE, as well as acquiring Oasis Radio Group's WJFX and WBTU, while selling off WHPP to Fort Wayne Catholic Radio, and selling WGL-FM to Calvary Radio Network. WLYV and two translators (on 96.9 FM and 103.3 FM) would also be acquired by Adams. The transaction, at a price of $6.4 million, was consummated on June 2, 2014. As a result, Adams planned on massive format restructuring. On June 2nd, Adams announced that WXKE would move to the stronger 96.3 signal, displacing WNHT's Rhythmic Contemporary format. After a 10-day stunting period, 103.9 FM debuted a new format.
The station changed to the current WWFW call sign on June 2, 2014.
On June 20, 2014, at 10:39 pm, WWFW ended stunting and launched an Adult Contemporary format, branded as "The New Soft Rock 103-9".[1]
The station initially featured a Soft AC lean, but has gradually evolved to Mainstream AC. On August 14, 2015, "The New Soft Rock 103-9" underwent a slight branding adjustment and became known as "Soft Rock 103.9" (dropping "The New", and adding the "point" to their name). It was at the same time that the station debuted a new on-air lineup and also shifted their format completely to mainstream AC.
Current line-up:
6 a.m. - 10 a.m. Amber Stone
9 a.m. - 12 p.m. "Soft Rock Promise" (3 hours of continuous, commercial-free music)
10 a.m. - 3 p.m. Rob Mackenzie
3 p.m. - 7 p.m. Randy Alomar
References
External links
- Soft Rock 103.9's website
- The Patriot 103.3 Facebook
- WWFW in the FCC FM station database
- WWFW in Nielsen Audio's FM station database
- W277AK in the FCC FM station database
- W277AK at FCCdata.org
41°06′32″N 85°09′54″W / 41.109°N 85.165°W
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