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City of license Wilkesboro, North Carolina
Broadcast area Wilkes County, North Carolina
Branding 1240 3WC
Frequency 1240 kHz
Format Southern Gospel
Power 1000 watts
Class C
Callsign meaning Wonderful World of Wilkes County[1]
Owner Foothills Media, Inc. (John Wishon)
Website www.12403wc.com

WWWC (1240 AM), also known as 3WC, is a 24-hour Southern Gospel radio station located in Wilkesboro, North Carolina, U.S.A., serving Wilkes County, North Carolina. The station is owned by Foothills Media, Inc. and broadcasts with 1 kilowatt at 1240 kHz on the AM band, as well as over the internet.

The station's two-person morning team is John Wishon and Ted Hayes. Wishon is also the station's owner, general manager and program director.


3WC came on the air as a country station, though the format shifted to Top 40 in the early '70s, and remained so for most of its first three decades (the format was officially dubbed as a hybrid of Top-40 and "Hot AC" in the 1980s when owned by Tomlinson Broadcasting, and programmed by Carmen James. Personalities at WWWC during its time as a Top-40/Rock outlet included Rick Ross, Ray "Records" Barber, Omer Tomlinson, Mike Walker, Carmen James, Larry Stone (a teenager at the time now of the NFL's Tennessee Titans), Stan Carmen, and many others. News Directors included Don Curtis (for many years), David Patterson, Barb Flemming (who was also important to the morning show during Mike Walker's tenure as morning host in the '80s). During the period when Tomlinson Broadcasting owned the station, one of its "claims to fame" was having the only two-person news team in the area, with Jeff Stein taking over in the afternoons from (alternately) News Director(s) David Patterson Barb Flemming. Mary Drew also did news for a time in the late '80s, before leaving for WXRC Charlotte. For many years 3WC was an ABC Radio affiliate, carrying shows by Howard Cossell, and of course Paul Harvey.

The station went silent on November 11, 1992[2] until the station was purchased by Ken Byrd, Alan Combs and John Wishon and adopted its Southern Gospel format on July 11, 1994.[3][4] 3WC is currently owned by John Wishon, who bought out the station from co-owner Alan Combs in 2006.[5]


  1. ^ "Meet Ric Vandett, New Superintendent", The Charlotte Observer, March 29, 2006
  2. ^ FCC special temporary authority application, June 9, 1994.[dead link]
  3. ^ "Radio Daze", by Mike Walker, 1999.
  4. ^ About 3WC, 12403wc.com.
  5. ^ "Deals", Broadcasting and Cable, April 17, 2006.

External links[edit]

Coordinates: 36°09′00″N 81°09′42″W / 36.15000°N 81.16167°W / 36.15000; -81.16167