|Broadcast area||Gulfport-Biloxi-Pascagoula, Mississippi|
|Branding||107.1 The Monkey|
|Format||Top 40 (CHR)|
|Former callsigns||WROA-FM (1964–1980)
(Alpha Media Licensee LLC)
WROA-FM/Power 107/Surf 107
The station first signed on the air in 1964 as WROA-FM, co-owned with WROA-AM 1390. In the early 1980s, the station was called WZKX. In 1987, the owner of the station switched from the 107.1 signal to the 107.9 signal because the 107.9 range was a stronger signal. The WZKX calls were applied to 107.9. 107.1 took the name WXLS and played adult contemporary music as "Surf 107" and later "Lite Rock 107".
Kiss 107/107-1 The Monkey
On February 14, 1997, WXYK "Kiss 105.9", the markets premiere CHR/Top 40 station moved to 107.1 as "Kiss 107, Today's Hottest Music" featuring market vet Patty Steele in mornings, Dave Allen for middays, Matt Austin hosting afternoons and Hurricane Kelly for nights.
On September 18, 1998, after over a year of struggling to achieve ratings success, Kiss 107 relaunched as "107-1 The Monkey, Party Music For Humans" and featured more of a dance lean than a typical top 40. The Monkey debuted with market vet "Collin "The Reverend" Powell hosting "The Morning Zoo", Kyle Curley in Middays, Scot Fox in afternoons and current Program Director, Lucas, hosting nights. The station immediately garnered successful ratings, and in 2000 was named "Mississippi Radio Station Of The Year."
In June 2003, WXYK added nationally syndicated The Kidd Kraddick Morning Show to mornings.
107-1 The Monkey currently ranks at #7 (5.0) in the Gulfport-Biloxi market according to the Spring 2016 Nielsen ratings release.
- WXYK official website
- Query the FCC's FM station database for WXYK
- Radio-Locator information on WXYK
- Query Nielsen Audio's FM station database for WXYK
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