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Type of site
Instant messaging
Available in Multilingual
Owner Wadja Media Ltd.
Website Wadja.com
Commercial Yes
Registration required
Launched August 2006
Current status Active

Wadja solves the problem of conversation relevance (social noise) by giving users a way to label social activity, and curate that activity into meaningful conversations. Wadja is based in Cyprus and had its BETA launch in August 2006.[1] As of December 2009, Wadja had over 5,000,000 registered users.[2]


Wadja users can create interest labels, capturing a great idea, an insightful topic and even a special offer or hot deal. Interest labels are simple, quick and saves time by organizing content from a variety of social sources into manageable buckets of information.[3] Wadja.com supports multiple languages and users can translate the messages in other languages via integration with the Google Translate API.[4] Almost all features of the Wadja website are also available on the mobile platform and are optimized for both the iPhone[5] and the BlackBerry. iPhone and Windows Mobile applications are available on m.wadja.com.

Wadja can organize real time conversations and social content under customized “label” tags. Wadja’s label feature lets individuals follow very specific topics and group discussions and can be applied to a variety of social content including real-time tweets and uploaded media (YouTube and Flickr). Labels can also be applied to communication activity including tweets and status updates. More than one label can be added to a conversation. Once a label is created, all the content and feeds within that label are easily searched or accessed by clicking the label name. Real-time, label driven conversations are completely searchable, and distributable across a variety of devices and platforms including email and web apps.


Wadja services include:

  • an API that allows developers to access Wadja's product and offer them to their audience[6]


Wadja.com enables its members to restrict who has access to their profile and data and choose what information they want to appear on their profile. Members' contact lists restrict who can contact them. Wadja's login supports OpenID.[7]

Users' logins and API calls have their source IPs logged and Wadja explicitly warns users that their actions are not anonymous.


The website was a recipient of several awards, including the Mashable Top Mobile Social Network: People’s Choice Award in 2006[8] , the Blogger’s Choice award at Mashable's Open Web Awards in the category of Niche Social Networks in 2008[9] and the 3rd Prize in the 8th Annual VC Forum, Athens, Greece.[10]


Wadja's API for sending text messages has been criticized for using HTTP GET instead of POST.[11]

See also[edit]


  1. ^ "Wadja Launches Free SMS Service". Mashable. September 8, 2006. 
  2. ^ "Wadja Reaches New Landmark of 5 Million Registered Users". Sociable Blog. December 1, 2009. 
  3. ^ "New Updates". WadjaMedia. May 17, 2011. 
  4. ^ "Wadja.com Integrates Google Translate API to its Inbox Platform". Sociable Blog. April 4, 2008. 
  5. ^ "Wadja mobile social network". Apple. January 3, 2008. 
  6. ^ "Wadja Launches SMS API". Mobile Marketing Magazine. November 3, 2008. 
  7. ^ "Wadja adopts OpenID to provide even more open access to mobile web". GoMo News. November 24, 2008. 
  8. ^ "Social Networking Awards - The Top Social Networks of 2006". Mashable. December 24, 2006. 
  9. ^ "Announcing Blogger's Choice Open Web Awards Winners!". Mashable. December 10, 2008. 
  10. ^ "Best Business Plan Prize:The Winners.". 8th International Venture Capital Forum. July 4, 2007. 
  11. ^ "API should use POST, not GET". Wadja Help Forum. 2009-05-04. Archived from the original on 2009-05-04. 

External links[edit]