WindowsWear

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WindowsWear
Industry Fashion and Technology
Headquarters New York City, New York
Key people
Jon Harari, CEO
Michael Niemtzow, Co-Founder & President
Raul Tovar, Co-Founder & Head of Photography
Tao Tao, Head of Development
Joline Mujica, Head of Trends & Tours
Website www.WindowsWear.com

WindowsWear is a fashion technology company founded in 2012 and headquartered in New York City that showcases display windows in real-time in major cities.[1]

WindowsWear PRO[edit]

WindowsWear PRO is a current and archival collection of fashion windows and visual displays dating back to 1931. The collection provides retailers, designers, brands and creative professionals with photos for competitive research, inspiration and trend ideas over the years as they look to create visuals for today’s store windows.[2] WindowsWear PRO is used by retailers, designers and universities such as The University of Alabama,[3] Berkeley College,[4] EBC Hochschule,[5] FIT,[6] Genesee College,[7] George Brown,[8] Laboratory Institute of Merchandising,[9] The Planning and Visual Educational Partnership,[10] Milwaukee Area Technical College,[11]Seneca College,[12] Sheridan College[13] and Université du Québec à Montréal.[14]

Fashion Window Walking Tour[edit]

WindowsWear Fashion Window Walking Tours are a daily walking tour of the window displays in New York City.[1][15][16]

WindowsWear Workshop[edit]

WindowsWear Workshop is a three-day intensive workshop. Topics include visual merchandising, store design, trends, and concepts. [17]

WindowsWear Awards[edit]

The WindowsWear Awards is an annual event recognizing the top window displays each year in different categories. Awards are presented different categories, such as best by city, season or color, and others. Creative teams of brands attend the awards including Barneys New York, Bloomingdales, Elie Tahari, Harrods, Kleinfeld Bridal, and Moncler.[18]

History[edit]

WindowsWear was founded by Michael Niemtzow, Jon Harari, former colleagues at Lehman Brothers, [19] and Raul Tovar. The team includes photographers stationed in various countries and cities. WindowsWear launched its company in November 2012, with Elle as a launch partner.[15] WindowsWear has funding from investors at companies such as Goldman Sachs, Barclays Capital, Coach, Inc., eBay, and Nomura Securities.[20]

Media[edit]

Television[edit]

WindowsWear has been featured on Univision's Despierta America![21]

Newspaper[edit]

WindowsWear has been featured in the Wall Street Journal [22] and USA Today.[23]

Online Media[edit]

WindowsWear has been featured in online media including Vogue in Japan [24] and in Mexico,[25] Elle in Russia and the U.S,[26][27] Glamour in Brazil and in the U.S,[28][29] Lucky,[30] Women's Wear Daily,[31] South China Morning Post,[32] China EF,[33] StyleMode [34] and Only Lady[35] in China.

WindowsWear has also been featured in Time Out New York,[16] Shopify,[36] MasterCard's Love This City,[37] About.com,[38] and NYC & Company.[39]

References[edit]

  1. ^ a b Yu, Samantha. "Better Than the Yule Log? The World's Holiday Windows At You Fingertips", "Refinery29", 10 December 2012. Retrieved 4 June 2013.
  2. ^ Young, Vicki. "Lord & Taylor Christmas Windows: A Look Over the Years", "WWD", 23 December 2015. Retrieved 9 February 2016.
  3. ^ The University of Alabama, Visual Merchandising
  4. ^ Berkey College, Database Resources
  5. ^ EBC Hochschule
  6. ^ FIT Database http://www.fitnyc.edu/22974.asp
  7. ^ Genesee College, Database http://guides.genesee.edu/databases/fashion
  8. ^ George Brown, Databases
  9. ^ Laboratory Institute of Merchandising, Library Guides
  10. ^ Pave, Partnership http://www.paveinfo.org/presscenter/pressreleases/partnershipwithwindowswearpro
  11. ^ Milwaukee Area Technical College, Fashion/Retail Marketing Course http://www.matc.edu/student/offerings/2012-2013/degrees/fashion_retail_marketing.cfm
  12. ^ Seneca College, Library Guide
  13. ^ Sheridan College, Library Guide
  14. ^ Université du Québec à Montréal, Bibliomode
  15. ^ a b Levinson, Lauren. “Exclusive: New WindowsWear Site Showcases Fashion Windows in Real-Time”, “Elle (magazine)”, 19 November 2012. Retrieved 3 June 2013.
  16. ^ a b "WindowsWear" "Time Out New York", 05 March 2014. Retrieved 31 March 2014.
  17. ^ Young, Vicki. "WindowsWear Adding Workshop Options", "WWD", 25 March 2016. Retrieved on 25 March 2016
  18. ^ Young, Vicki. “Select Winners for the Top Window Displays From 2015”, "WWD", 5 February 2016. Retrieved on 9 February 2016
  19. ^ "Life After..." (PDF). Wall Street Journal. 2013-09-15. Archived from the original on 2014-01-07. 
  20. ^ Talwar, Pia."WindowsWear Receives a Friends and Family Round of Financing During Their One-Year Anniversary", "FashInvest", 27 November 2013. Retrieved 14 January 2013.
  21. ^ [1]“Un tour hecho a la medida para los amantes de la moda en NY”,2014. Retrieved 15 July 2015
  22. ^ Julie Steinberg Harari and Mike Niemtzow 13 September 2013. Retrieved on 15 July 2015
  23. ^ Christine Neff. “Walking tours showcase the best-dressed windows in NYC” Retrieved on 15 July 2015
  24. ^ Yo-douglas http://www.vogue.co.jp/blog/yo-douglas/archives/79 Retrieved on 15 July 2015
  25. ^ Renata, Julia." “Del escaparate a tu armario: Windows Wear presenta su propuesta para llevar a un click las vitrinas top a tu hogar.” 17 January 2014. Retrieved on 15 July 2015
  26. ^ Lauren Levinson New WindowsWear Site Showcases Fashion Windows in Real-Time” 19 November 2012. Retrieved on 15 July 2015
  27. ^ [2] 20 November 2012. Retrieved on 15 July 2015
  28. ^ Amy Wicks Can Start Browsing Those Stunning Holiday Windows Now, Without Leaving Home” 19 November 2012. Retrieved on 15 July 2015
  29. ^ Duda Maia Wear, O “google earth” das vitrines de moda” 1 November 2013. Retrieved on 15 July 2015
  30. ^ Denise, Cheryl. “WindowsWear”, “Lucky (magazine)”, 02 April 2013. Retrieved 15 July 2015
  31. ^ Young, Vicki M. "Holiday Selling Gets an Early Start", "Women's Wear Daily", 05 November 2013. Retrieved 15 July 2015.
  32. ^ Daswani, Davita "Tech-savvy brands stay one step ahead of the e-tail trend". Retrieved on 15 July 2015
  33. ^ http://www.china-ef.com/20140731/474105.html 31 July 2014. Retrieved on 15 July 2015
  34. ^ [3] 8 July 2014. Retrieved on 15 July 2015
  35. ^ Mamiaora. [4] 25 February 2015. Retrieved on 15 July 2015
  36. ^ "The Secret to Telling Your Brand's Story With Immersive Retail Design" "Shopify" 30 September 2013. Retrieved 5 January 2013
  37. ^ "WindowsWear", "MasterCard", 6 March 2014. Retrieved 15 March 2014
  38. ^ "WindowsWear Walking Tour: Explore New York City's beautiful store windows on this fast-paced tour", "About.com", 11 April 2014. Retrieved 11 April 2014
  39. ^ "WindowsWear", "NYC & Company", 1 February 2014. Retrieved 21 March 2014

External links[edit]