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Industry Fashion and Technology
Headquarters New York City, New York
Key people
Jon Harari, CEO
Michael (Mike) Niemtzow, President & CFO
Raul Tovar, Head of Photography
Yang Li, Head of Development
Joline Mujica, Head of Tours

WindowsWear is a fashion technology company founded in 2012 and headquartered in New York City that showcases fashion windows in real-time in major cities.[1]

Business operation[edit]

The company has three different business models: for online window shopping, WindowsWear PRO as a paid visual trend data subscription service, and WindowsWear Fashion Window Walking Tours as a tour in New York City.[1][2][3] WindowsWear has funding from investors at companies such as Goldman Sachs, Barclays Capital, Coach, Inc., eBay, and Nomura Securities.[4]


WindowsWear was founded by Jon Harari and Michael (Mike) Niemtzow, former colleagues at Lehman Brothers.[5] The team includes photographers stationed in various countries and cities. WindowsWear launched its company in November 2012, with Elle as launch partner.[2]


WindowsWear has been featured in media including Vogue,[6] Elle,[2] Glamour,[7] Lucky,[8] Women's Wear Daily,[9] South China Morning Post,[10] Time Out New York,[3] Shopify,[11] MasterCard's Love This City,[12],[13] and NYC & Company.[14]


  1. ^ a b Yu, Samantha. "Better Than the Yule Log? The World's Holiday Windows At You Fingertips", "Refinery29", 10 December 2012. Retrieved 4 June 2013.
  2. ^ a b c Levinson, Lauren. “Exclusive: New WindowsWear Site Showcases Fashion Windows in Real-Time”, “Elle (magazine)”, 19 November 2012. Retrieved 3 June 2013.
  3. ^ a b "WindowsWear" "Time Out New York", 05 March 2014. Retrieved 31 March 2014.
  4. ^ Talwar, Pia."WindowsWear Receives a Friends and Family Round of Financing During Their One-Year Anniversary", "FashInvest", 27 November 2013. Retrieved 14 January 2013.
  5. ^ "Life After...". Wall Street Journal. 2013-09-15. Archived from the original on 2014-01-07. 
  6. ^ Renata, Julia. " “Del escaparate a tu armario: Windows Wear presenta su propuesta para llevar a un click las vitrinas top a tu hogar.” 17 January 2014. Retrieved on 17 January 2014.
  7. ^ Maia, Duda. " “Windows Wear, O “google earth” das vitrines de moda” Brazil, 01 November 2012. Retrieved on 20 May 2013.
  8. ^ Denise, Cheryl. “WindowsWear”, “Lucky (magazine)”, 02 April 2013. Retrieved 3 June 2013.
  9. ^ Young, Vicki M. "Holiday Selling Gets an Early Start", "Women's Wear Daily", 05 November 2013. Retrieved 5 January 2013.
  10. ^ Daswani, Davita "Tech-savvy brands stay one step ahead of the e-tail trend", "South China Morning Post", 07 March 2014. Retrieved 7 March 2014.
  11. ^ "The Secret to Telling Your Brand's Story With Immersive Retail Design" "Shopify" 30 September 2013. Retrieved 5 January 2013
  12. ^ "WindowsWear", "MasterCard", 6 March 2014. Retrieved 15 March 2014
  13. ^ "WindowsWear Walking Tour: Explore New York City's beautiful store windows on this fast-paced tour", "", 11 April 2014. Retrieved 11 April 2014
  14. ^ "WindowsWear", "NYC & Company", 1 February 2014. Retrieved 21 March 2014

External links[edit]