Wine Institute (California)
The Wine Institute is a public policy advocacy organization representing over 1000 California wineries and affiliated businesses.[1] Led by Bobby Koch, its mission is "to initiate state, federal, and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine."[2] The Wine Institute is the only advocacy group representing the California wine industry at the state, federal and international levels.[3]
The organization's initiatives include:
- a partnership with the California Travel and Tourism Commission to showcase California's wine and food offerings[4]
- an export program providing marketing support for California wines outside the US with trade representation in 16 countries
- promotion of sustainable winegrowing, in conjunction with the California Association of Winegrape Growers[5]
The Institute is based in San Francisco, with offices in Sacramento, Washington, D.C., six regions of the United States and 16 countries abroad.
See also
- Leon Adams, co-founder of the Wine Institute
References
- ^ Cone, Tracie (January 31, 2010). "State Wine Shipments Down; First Time Since '93". San Francisco Chronicle. p. D-1. Retrieved February 1, 2010.
- ^ "Our Mission". The Wine Institute. Retrieved February 1, 2010.
- ^ "About". The Wine Institute. Retrieved November 9, 2011.
- ^ Heeger, Jack (September 7, 2006). "Wine Institute Joins Forces". Napa Valley Register. Retrieved February 1, 2010.
- ^ Nigro, Dana (January 13, 2010). "California Wine Industry Establishes New Green Certification". Wine Spectator. Retrieved February 1, 2010.
External links
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