|Headquarters||Los Angeles, California, U.S.|
|Jeff Tinsley (CEO)|
MyLife gathers personal information through public records and other sources to automatically generate a "MyLife Public Page" for each person, described by MyLife as a "complete Wikipedia-like biography on every American." A MyLife Public Page can list a wide variety of personal information, including an individual's age, past and current home addresses, phone numbers, email addresses, employers, education, photographs, relatives, political affiliations, a mini biography, and a personal review section which encourages other MyLife members to rate each other. MyLife claims to have over 225 million Public Pages with information about almost everyone in America, 18 years old and over. According to MyLife, a Public Page can only be edited or removed if it is "claimed", a process that involves registering with the website and providing a credit card number or a government-issued photo ID. The site also allows people to search for any person in the United States, read their auto-generated Public Page, and review them.
In 2007, according to a company press release, MyLife.com received $25 million in venture funding from Oak Investment Partners. The company changed its name from Reunion.com to MyLife.com after merging with the search engine company, Wink, in the fall of 2008. According to Tinsley, the company's 2008 revenue was estimated at 52 million dollars with 90% of the firm's revenue coming from paid subscriptions. As of 2009, the company had acquired several smaller companies including: Planet Alumni, GoodContacts, HighSchoolAlumni, and MyAddressBook.com. That year, Ancestry.com reported it had begun a data sharing partnership with MyLife.
In August 2007, MyLife described its website as the sixth most popular social networking site with 28 million users, while a 2008 article in the Los Angeles Times criticized the company's "aggressive marketing approach." In February 2009 ComScore reported the company's website as having 18.2 million unique visitors that month, and Tech Crunch characterized it as the fourth largest social networking website for January 2009.
In 2008, classmates.com was involved in a class-action lawsuit for sending spam emails to people claiming there was "someone looking for them" and then charging a fee to view the information, only to discover there was nobody searching for them; a subsequent 2011 lawsuit against MyLife stated that the company was engaging in the same practices and was simply a rebranded classmates.com. The suit also accused the company of false solicitation by offering monthly memberships and then charging member's credit cards at the annual rate. The class action also accused MyLife of spamming contacts improperly gathered from the address books of those visiting the site. U.S. District Judge Claudia Wilken ruled to consolidate the 2011 class-action lawsuit with two other fraud class actions against MyLife. The lawsuit was ultimately dismissed when classmates.com agreed to pay a more than $9.5 million settlement.
The Washington State Attorney General's Office also began an investigation in 2011 stemming from concerns that the company's TV advertisements may have violated the state's Consumer Protection Act, which prohibits unfair and deceptive practice. According to State officials the company resolved the issue by making an "assurance of discontinuance" and paid $28,000 in attorneys' costs and fees.
In 2015, after a joint investigation by the Santa Monica City Attorney's Office and the Los Angeles County District Attorney's Office, the company was again sued, this time for allegedly violating California Anti-Spam law. Investigators found that MyLife was tricking consumers into giving the company their personal identifying information, and later their money, through false and misleading ads. MyLife agreed to a court judgment under which it would pay $800,000 in penalties, plus $250,000 in refunds to customers, a ruling referred to as "the first major prosecution of an online business for violations of California's automatic renewal law". The company also is subject to a permanent injunction that prohibits false advertising and unauthorized credit card charges.
- "Help". MyLife.com.
- "Help". MyLife.com.
- "FAQ: Claiming Your Profile". MyLife.com. pp. #22–#26. Retrieved 6 May 2018.
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