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Wonder How To, Inc.
Type of business Private
Type of site
Instructional Video Guide
Founded Santa Monica, California
July 28, 2006[1]
Headquarters Santa Monica, California
Key people Stephen Chao, Co-Founder and CEO
Michael Goedecke, Co-Founder and Head of Product & Technology
Bryan Crow, CTO
Employees 12[2]
Website wonderhowto.com
Alexa rank Negative increase 3,558 (October 2016)[3]
Advertising Banner ads
Launched January 30, 2008[4]
Current status Active

WonderHowTo is a community-developed instructional video guide website launched on January 30, 2008.[4] WonderHowTo acts as both a directory and search engine for how-to videos on the web. The free-access website is privately owned and operated by Wonder How To, Inc.

WonderHowTo was founded in 2006 by Stephen Chao and Michael Goedecke.[5] Backed by Cambridge, Massachusetts based General Catalyst Partners,[6] WonderHowTo.com launched as the world's largest free how-to video resource with almost 90,000 entries, hitting the 100,000th mark in less than two months.[5] By March 2008, the site’s audience grew to 300,000 monthly unique visitors and 800,000 by July (source: Google Analytics).[7] Partner Scripps Networks contributes instructional segments as well as handling advertising for the site.[8][9]

Employing both human and automated curation, the how-to supersite aggregates and organizes links to thousands of videos featured on other popular how-to video site publishers, as well as specialized collections of how-to video from niche-targeted sites and servers worldwide. WonderHowTo is headquartered in Santa Monica, California.[5]


On October 7, 2008, WonderHowTo signed a syndication partnership deal with VideoJug. Under the terms of the agreement, VideoJug will provide the video content to the website in return for licence fees and/or a cut of ad revenues.[10]

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