Write the Future
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Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Ribéry, Ronaldinho, and Cristiano Ronaldo as its main players. All of the players play in a scenario during a World Cup match and after significant events occur, the players usually see a significant ripple effect outside the world of football. It aired during the 2010 FIFA World Cup. It can be considered a sequel to a previous advert entitled "Take It To The Next Level", which aired in 2008 for Euro 2008, and features similar people. It features the song "Hocus Pocus", by progressive rock band Focus. It was created by Wieden+Kennedy and written by Stuart Harkness and Freddie Powell. The Sound design and mix was done by Raja Sehgal working out of Grand Central Recording Studios in London
Notable stars
Notable people seen in the advert, in order of appearance:
- Didier Drogba
- Fabio Cannavaro
- Bobby Solo
- Wayne Rooney
- Lassana Diarra
- Theo Walcott
- Patrice Evra
- Franck Ribéry
- Tim Howard
- Landon Donovan
- Jérémy Toulalan
- Cesc Fàbregas
- Andrés Iniesta
- Gerard Piqué
- Roger Federer
- Thiago Silva
- Luís Fabiano
- Ronaldinho
- Alejandro González Iñárritu
- Kobe Bryant
- Cristiano Ronaldo
- Homer Simpson
- Gael García Bernal
- André Ooijer
References
- Vazquez, Paloma M. (June 15, 2010). "Measuring The Value Of A Sponsorship: Nike's World Cup Buzz". PSFK. Retrieved 26 January 2014.