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YouWin is a youth development scheme, established in Nigeria by the former president,Goodluck Jonathan’s government, with the aim of empowering the Nigerian youths by providing grants to small business owners It is run as a competition, where entrants submit their business plans, evaluated by the Enterprise Development Center of the Pan-African University. Winners receive up to N10 million (around $64,000), paid in instalments--subject to adherence to the submitted plan.[1] The program is a Private and Public initiative that finances outstanding business-plans for young entrepreneurs in Nigeria.[2]


The program was launched in Nigeria in 2011 at the Presidential Villa. YouWin! is an acronym, which stands for Youth Enterprise With Innovation in Nigeria. The program is a joint product of four government ministries: the Federal Ministry of Finance (Nigeria), Ministry of Communication and Technology, Ministry of Education and Youth Development, and the Ministry of Women Affairs.[3] The goal of this program is to meet the projection of the government towards enhancing 3600 entrepreneurship youths in the country.[3][4]

The Phases of YouWin[edit]

The first edition, tagged YouWin!1, was intended as a job creation scheme, by funding youth entrepreneurial projects. The second edition, YouWin!2, was an affirmative action project, specifically targeting women below the age of 45. It awarded grants to over 1200 women. The third edition, YouWin!3, was open to all genders, with a record number of awardees (over 2500).[5]

The working of the Program[edit]

The fund granted by YouWin is an equity contribution into the business of selected awardees. Such a person, aside being a Nigerian Youth, must have a business plan for a registered company with Corporate Affairs Commission in Nigeria. The fund disbursement is designated through any of the participating commercial banks in Nigeria[6][7][8]

In June 2016, the Federal Government, through the Ministry of Finance said that it would consult with beneficiaries and other concerned parties on the restructuring the multi-billion Naira Youth Enterprise with Innovation in Nigeria through the YouWin! programme, with the objective of injecting new ideas for its sustainability. As follow-up, the Director of Information at the ministry, Salisu Dambatta, issued a statement saying that a weekly print media enterprise education programme designed to assist entrepreneurs start, plan and grow their businesses would be launched soon. It would be launched by the Youth Enterprise With Innovation in Nigeria (YouWiN!Connect). It added that the publication would be syndicated in five national newspapers on Sundays and Wednesdays.

Since inception, the programme has midwifed 3,900 enterprises but needs enhancement to ensure sustainability. This has influenced the redesign to YouWiN!Connect, which takes YouWiN! to the next level, as a multi-media enterprise education initiative that will provide the tools and skills required to support the emergence of the next generation of successful Nigerian-owned enterprises across the nation.[9]

Members of the advisory board include the Finance Minister, Mrs. Kemi Adeosun the Minister of State, Industry, Trade and Investment, Mrs. Aisha Abubakar, the founder and C.E.O of House of Tara International and pioneer of the bridal make-up profession in Nigeria, Mrs. Tara Fela-Durotoye, Former Banker and current MD/CEO of L & Z Integrated Farms, Alhaji M.D. Abubakar, Founders of the Prince Ebeano Supermarket chain, Mr. Sunday Egede and Mr. David Chukwuma Ojei, The founder and Managing Director of Sankore Investments and Venture Capitalist, Mrs. Titi Odunfa Adeoye and The Managing Director of the new Development Bank of Nigeria


  1. ^ Okwa, Neko (April 18, 2021). ""YouWin! -- A Gift of Nigerian Genius"". Medium. Retrieved 5 June 2021.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "youwin awardees protest non payment of second third tranches". godwin akpedji=author=guardian newspaper. Retrieved 9 November 2015.
  3. ^ a b "nigeria: staff report for 2011 articleiv". international monetary funds. Retrieved 9 November 2015.
  4. ^ Momah, Sam (2013). "Nigeria Beyond Divorce: Amalgamation in Perspective". Retrieved 9 November 2015.
  5. ^ International Monetary Fund (2012). "Nigeria: Staff Report for the 2011 Article IV Consultation". IMF Staff Country Reports. 12 (194): 1. doi:10.5089/9781475506679.002. ISSN 1934-7685.
  6. ^ beetseh. "global issues on rural and urban conflicts". Retrieved 9 November 2015.
  7. ^ gideon maas. "systemic entrepreneurship". Retrieved 9 November 2015.
  8. ^ page63. "win like obama". obinna aguh. Retrieved 9 November 2015.
  9. ^ "Buhari Government set to launch repackaged job creation initiative". Premium Times. Retrieved July 29, 2017.

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