Yves Veggie Cuisine
.jpg) Yves veggie burger | |
| Product type | Alternative meats |
|---|---|
| Owner | Hain Celestial Group |
| Introduced | 1985 by Yves Potvin |
| Website | Official website |
Yves Veggie Cuisine is an alternative meat brand owned by Hain Celestial Group.
History[edit]
Yves Veggie Cuisine was founded in 1985 by Yves Potvin as a healthy alternative to conventional fast foods.[1] Originally named Yves Fine Foods, it was rebranded as Yves Veggie Cuisine in 1992.[2] The first product was a meatless hotdog,[3] and by 1999 it produced approximately 500,000 packages of meat-substitute products per week which included products such as veggie bacon, veggie pizza, and veggie ground round.[4] Company revenue was approximately $35 million by the year 2000.[3]
Potvin sold the brand to Hain Celestial in 2002.[5] The same year it supplied a soy-based burger to McDonald's Canada as a product test for the market.[6]
Products[edit]
Yves Veggie Cuisine is an alternative meat brand with products that include ground round,[3] burgers, deli meats, hotdogs, sausages, and bologna,[7][8]
References[edit]
- ^ Kearney, Mark; Ray, Randy (2002). I Know That Name!. Dundurn. ISBN 9781550024074. Retrieved 7 January 2024.
- ^ Shurtleff, William; Aoyagi, Akiko (2022). History of Tofu and Tofu Products (1995-2022). Soyinfo Center. ISBN 9781948436786. Retrieved 8 January 2024.
- ^ a b c Johnson, Gail (13 March 2018). "Founder of Yves Veggie Cuisine purchases leading Vancouver professional cooking school". The Georgia Straight. Retrieved 16 January 2024.
- ^ Lee, Jenny (15 March 1999). "Vegatarian targest mainstream market". The Vancouver Sun. Retrieved 8 January 2024.
- ^ Korstrom, Glen (8 March 2018). "Yves Veggie Cuisine founder Yves Potvin buys culinary school". Business In Vancouver. Retrieved 7 January 2024.
- ^ Read, Nicholas (18 April 2002). "The long road to McVeggie". The Vancouver Sun. Retrieved 8 January 2024.
- ^ "Our Favorite Plant-Based Meats, Ranked". Thrillist. 2 March 2022. Retrieved 8 January 2024.
- ^ Groves, Melissa. "Vegan Meat Substitutes: The Ultimate Guide". Healthline.
External links[edit]
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