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'''Gully rap''' is an emerging [[genre]] of [[Hip hop music|hip-hop music]] that originated from [[Mumbai]].<ref name="Sarrazin 2019 p. 188">{{cite book |last=Sarrazin |first=N. |url=https://books.google.com/books?id=ucTADwAAQBAJ&pg=PT188 |title=Focus: Popular Music in Contemporary India |publisher=Taylor & Francis |year=2019 |isbn=978-0-429-99931-4 |series=Focus on World Music Series |page=188 |access-date=2022-09-12}}</ref> It has since spread across India.<ref name="VICE 2019">{{cite web | title=The Rise of Street Rap in India | website=VICE | date=2019-01-17 | url=https://www.vice.com/en/article/a3m5xk/street-gully-rap-india-documentary | access-date=2022-09-12}}</ref> Inspired by American [[Rapping|rappers]] like [[Tupac Shakur|Tupac]] and [[The Notorious B.I.G.]], the music discusses the street life in distinct [[Hindustani language|Hindu-Urdu]] [[rhythm]] and [[cadence]].<ref name="Sarrazin 2019 p. 188" /><ref name="Ellis-Petersen 2016">{{cite web | last=Ellis-Petersen | first=Hannah | title=Poverty, corruption and crime: how India's 'gully rap' tells story of real life | website=the Guardian | date=2016-05-16 | url=http://www.theguardian.com/world/2016/may/16/poverty-corruption-and-how-indias-gully-rap-tells-story-of-real-life | access-date=2022-09-12}}</ref> ''Gully'' means "narrow lane" in [[Hindi]].<ref name="Sarrazin 2019 p. 188" /> [[DIVINE (rapper)|DIVINE]] and [[Naezy]] are artists that are considered at the forefront of the genre.<ref name="Sarrazin 2019 p. 188" /> It stands in contrast to mainstream ''[[desi]]'' rap or [[Hindi cinema|Bollywood]] which focus on more superficial aspects of life (e.g. partying, alcohol).<ref name="Sarrazin 2019 p. 188" /><ref name="Ellis-Petersen 2016"/> By contrast, gully rap has a [[Power (social and political)|socio-political]] emphasis.<ref name="Pool 2019">{{cite web | last=Pool | first=Ali Bharmal/Red Bull Content | title=Why gully rap is liberating India's youth | website=Red Bull | date=2019-07-25 | url=https://www.redbull.com/us-en/why-gully-rap-is-liberating-indian-youth | access-date=2022-09-12}}</ref> |
'''Gully rap''' is an emerging [[genre]] of [[Hip hop music|hip-hop music]] that originated from [[Mumbai]].<ref name="Sarrazin 2019 p. 188">{{cite book |last=Sarrazin |first=N. |url=https://books.google.com/books?id=ucTADwAAQBAJ&pg=PT188 |title=Focus: Popular Music in Contemporary India |publisher=Taylor & Francis |year=2019 |isbn=978-0-429-99931-4 |series=Focus on World Music Series |page=188 |access-date=2022-09-12}}</ref> It has since spread across India.<ref name="VICE 2019">{{cite web | title=The Rise of Street Rap in India | website=VICE | date=2019-01-17 | url=https://www.vice.com/en/article/a3m5xk/street-gully-rap-india-documentary | access-date=2022-09-12}}</ref> Inspired by American [[Rapping|rappers]] like [[Tupac Shakur|Tupac]] and [[The Notorious B.I.G.]], the music discusses the street life in distinct [[Hindustani language|Hindu-Urdu]] [[rhythm]] and [[cadence]].<ref name="Sarrazin 2019 p. 188" /><ref name="Ellis-Petersen 2016">{{cite web | last=Ellis-Petersen | first=Hannah | title=Poverty, corruption and crime: how India's 'gully rap' tells story of real life | website=the Guardian | date=2016-05-16 | url=http://www.theguardian.com/world/2016/may/16/poverty-corruption-and-how-indias-gully-rap-tells-story-of-real-life | access-date=2022-09-12}}</ref> ''Gully'' means "narrow lane" in [[Hindi]].<ref name="Sarrazin 2019 p. 188" /> [[DIVINE (rapper)|DIVINE]] and [[Naezy]] are artists that are considered at the forefront of the genre.<ref name="Sarrazin 2019 p. 188" /> It stands in contrast to mainstream ''[[desi]]'' rap or [[Hindi cinema|Bollywood]] which focus on more superficial aspects of life (e.g. partying, alcohol).<ref name="Sarrazin 2019 p. 188" /><ref name="Ellis-Petersen 2016"/> By contrast, gully rap has a [[Power (social and political)|socio-political]] emphasis.<ref name="Pool 2019">{{cite web | last=Pool | first=Ali Bharmal/Red Bull Content | title=Why gully rap is liberating India's youth | website=Red Bull | date=2019-07-25 | url=https://www.redbull.com/us-en/why-gully-rap-is-liberating-indian-youth | access-date=2022-09-12}}</ref> |
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Gully rap has been an outlet for underprivileged youth and has been used as a tool for [[activism]].<ref name="Pool 2019"/> Incorporating the fundamentals of US hip-hop, the rappers were able to express their emotions regarding their daily lives and frustrations.<ref name="Pool 2019"/> They were able to do so with minimal costs.<ref name="Pool 2019"/> No formal training is required.<ref name="Pool 2019"/> [[China|Chinese]] [[Smartphone|smartphones]], cheap data packages, and free online platforms like [[YouTube]] |
Gully rap has been an outlet for underprivileged youth and has been used as a tool for [[activism]].<ref name="Pool 2019"/> Incorporating the fundamentals of US hip-hop, the rappers were able to express their emotions regarding their daily lives and frustrations.<ref name="Pool 2019"/> They were able to do so with minimal costs.<ref name="Pool 2019"/> No formal training is required.<ref name="Pool 2019"/> [[China|Chinese]] [[Smartphone|smartphones]], cheap data packages, and free online platforms like [[YouTube]] are used.<ref name="Pool 2019"/><ref name="Ellis-Petersen 2016"/> This represents the Indian philosophy of ''[[jugaad]]''.<ref name="Daga 2022 pp. 131–149">{{cite book | last=Daga | first=Bhagyalakshmi | title=Music Business Research | chapter=Straight Outta Mumbai: Exploring Informality and Innovation in Dharavi’s Hip-Hop Industry | publisher=Springer International Publishing | publication-place=Cham | year=2022 | isbn=978-3-031-09531-3 | issn=2522-0829 | doi=10.1007/978-3-031-09532-0_8 | pages=131–149}}</ref> Although some artists are signed to [[Record label|music labels]], the majority are independent. They are primary promoted through [[word of mouth]].<ref name="Ellis-Petersen 2016"/> Rappers set up a microphone and speakers on the street and rap for free to audiences.<ref name="Ellis-Petersen 2016"/> |
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[[Hip hop (culture)|Hip-hop culture]] had been present in Mumbai for over decade before gully rap became popular.<ref name="VICE 2019"/> The rap started off as a derivative of American rap, but within a few years became original and become mainstream.<ref name="VICE 2019"/> Rappers would post [[Battle rap|rap battles]] on a social media networking site called [[Orkut]], which is now defunct.<ref name="VICE 2019"/> Originally, the language was [[English language|English]], but then a turning point occurred when the rappers used local [[Bombay Hindi|Bambaiyya]] slang as well other other languages (e.g. [[Hindi]], [[Marathi language|Marathi]], [[Tamil language|Tamil]] or [[Konkani language|Konkani]]).<ref name="VICE 2019"/> In 2015, "Mere Gully Mein" performed by DIVINE featuring Naezy was released, and its success marked the first time the genre hit the mainstream.<ref name="VICE 2019"/> |
[[Hip hop (culture)|Hip-hop culture]] had been present in Mumbai for over decade before gully rap became popular.<ref name="VICE 2019"/> The rap started off as a derivative of American rap, but within a few years became original and become mainstream.<ref name="VICE 2019"/> Rappers would post [[Battle rap|rap battles]] on a social media networking site called [[Orkut]], which is now defunct.<ref name="VICE 2019"/> Originally, the language was [[English language|English]], but then a turning point occurred when the rappers used local [[Bombay Hindi|Bambaiyya]] slang as well other other languages (e.g. [[Hindi]], [[Marathi language|Marathi]], [[Tamil language|Tamil]] or [[Konkani language|Konkani]]).<ref name="VICE 2019"/> In 2015, "Mere Gully Mein" performed by DIVINE featuring Naezy was released, and its success marked the first time the genre hit the mainstream.<ref name="VICE 2019"/> |
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Revision as of 01:45, 13 September 2022
Gully rap is an emerging genre of hip-hop music that originated from Mumbai.[1] It has since spread across India.[2] Inspired by American rappers like Tupac and The Notorious B.I.G., the music discusses the street life in distinct Hindu-Urdu rhythm and cadence.[1][3] Gully means "narrow lane" in Hindi.[1] DIVINE and Naezy are artists that are considered at the forefront of the genre.[1] It stands in contrast to mainstream desi rap or Bollywood which focus on more superficial aspects of life (e.g. partying, alcohol).[1][3] By contrast, gully rap has a socio-political emphasis.[4]
Gully rap has been an outlet for underprivileged youth and has been used as a tool for activism.[4] Incorporating the fundamentals of US hip-hop, the rappers were able to express their emotions regarding their daily lives and frustrations.[4] They were able to do so with minimal costs.[4] No formal training is required.[4] Chinese smartphones, cheap data packages, and free online platforms like YouTube are used.[4][3] This represents the Indian philosophy of jugaad.[5] Although some artists are signed to music labels, the majority are independent. They are primary promoted through word of mouth.[3] Rappers set up a microphone and speakers on the street and rap for free to audiences.[3]
Hip-hop culture had been present in Mumbai for over decade before gully rap became popular.[2] The rap started off as a derivative of American rap, but within a few years became original and become mainstream.[2] Rappers would post rap battles on a social media networking site called Orkut, which is now defunct.[2] Originally, the language was English, but then a turning point occurred when the rappers used local Bambaiyya slang as well other other languages (e.g. Hindi, Marathi, Tamil or Konkani).[2] In 2015, "Mere Gully Mein" performed by DIVINE featuring Naezy was released, and its success marked the first time the genre hit the mainstream.[2]
The 2019 Bollywood film Gully Boy tracks the story of an aspiring rapper from the slums of Mumbai.[6] VICE made a documentary called Kya Bolta Bantai discussing the emergence of the genre.[2][7] Another documentary called Gully Life follows the rags-to-riches story of DIVINE.[4]
References
- ^ a b c d e Sarrazin, N. (2019). Focus: Popular Music in Contemporary India. Focus on World Music Series. Taylor & Francis. p. 188. ISBN 978-0-429-99931-4. Retrieved 2022-09-12.
- ^ a b c d e f g "The Rise of Street Rap in India". VICE. 2019-01-17. Retrieved 2022-09-12.
- ^ a b c d e Ellis-Petersen, Hannah (2016-05-16). "Poverty, corruption and crime: how India's 'gully rap' tells story of real life". the Guardian. Retrieved 2022-09-12.
- ^ a b c d e f g Pool, Ali Bharmal/Red Bull Content (2019-07-25). "Why gully rap is liberating India's youth". Red Bull. Retrieved 2022-09-12.
- ^ Daga, Bhagyalakshmi (2022). "Straight Outta Mumbai: Exploring Informality and Innovation in Dharavi's Hip-Hop Industry". Music Business Research. Cham: Springer International Publishing. pp. 131–149. doi:10.1007/978-3-031-09532-0_8. ISBN 978-3-031-09531-3. ISSN 2522-0829.
- ^ Morrow, G.; Nordgård, D.; Tschmuck, P. (2022). Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19. Music Business Research. Springer International Publishing. p. 146. ISBN 978-3-031-09532-0. Retrieved 2022-09-12.
- ^ Indulge, Team (2018-06-20). "Documentary on Gully Rap titled Kya Bolta Bantai released online". The New Indian Express. Retrieved 2022-09-12.