Milton H. Biow: Difference between revisions
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==Personal life== |
==Personal life== |
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Biow was a founder of the [[National Conference of Christians and Jews]] and was active with the [[United Jewish Appeal]], the United Hospital Fund and the [[Muscular Dystrophy Association]].<ref name=NYTBiowObit /> He was married Eleanor (née Taub) Biow; they had two children, Richard Biow and [[Patricia Broderick|Patricia Biow Broderick]].<ref name=NYTBiowObit /><ref>{{cite web|url=http://www.thevillager.com/villager_30/patriciabroderick.html |title=Patricia Broderick, 78, artist, writer, mother of actor Matthew Broderick |publisher=Thevillager.com |date=2003-12-02 |accessdate=2013-06-23}}</ref> He was a member of [[Congregation Emanu-El of New York|Temple Emanu-El]] in Manhattan.<ref>[https://newspapers.library.in.gov/cgi-bin/indiana?a=d&d=JPOST19560413-01.1.4 Jewish Post (Indianapolis)] 13 April 1956 | ''Milton H. Blow, who is almost a legend in the advertising field, is disbanding the company under his own name, after a fabulous career which saw his firm rise to the top in a highly competitive business. He is credited with having developed Little Johnny and his “Call for Philip Morris,” and the “$64 Question.” Biow is a member of Temple Emanu-El in New York''</ref> |
Biow was a founder of the [[National Conference of Christians and Jews]] and was active with the [[United Jewish Appeal]], the United Hospital Fund and the [[Muscular Dystrophy Association]].<ref name=NYTBiowObit /> He was married Eleanor (née Taub) Biow; they had two children, Richard Biow (married to Chinese translator and writer [[Adet Lin]])<ref>{{cite book|url=https://books.google.com/books?id=szY7DwAAQBAJ&pg=PA396&lpg=PA396&dq=Richard+Biow&source=bl&ots=Ec7ZASKsWV&sig=ACfU3U0CxU9acLvr8YvV9lx0Iu6q8SAT6Q&hl=en&sa=X&ved=2ahUKEwi5jtmLz4vhAhVLvKwKHapNCykQ6AEwBnoECAgQAQ#v=onepage&q=Richard%20Biow&f=false|first=Suoqiao |last=Qian|authorlink=|title=Lin Yutang and China’s Search for Modern Rebirth|pages= |publisher=|date=|ISBN=}}</ref> and [[Patricia Broderick|Patricia Biow Broderick]].<ref name=NYTBiowObit /><ref>{{cite web|url=http://www.thevillager.com/villager_30/patriciabroderick.html |title=Patricia Broderick, 78, artist, writer, mother of actor Matthew Broderick |publisher=Thevillager.com |date=2003-12-02 |accessdate=2013-06-23}}</ref> He was a member of [[Congregation Emanu-El of New York|Temple Emanu-El]] in Manhattan.<ref>[https://newspapers.library.in.gov/cgi-bin/indiana?a=d&d=JPOST19560413-01.1.4 Jewish Post (Indianapolis)] 13 April 1956 | ''Milton H. Blow, who is almost a legend in the advertising field, is disbanding the company under his own name, after a fabulous career which saw his firm rise to the top in a highly competitive business. He is credited with having developed Little Johnny and his “Call for Philip Morris,” and the “$64 Question.” Biow is a member of Temple Emanu-El in New York''</ref> |
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==References== |
==References== |
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Revision as of 11:53, 18 March 2019
Milton H. Biow | |
|---|---|
| Born | July 24, 1892 |
| Died | February 1, 1976 (aged 83) |
| Nationality | American |
| Occupation | Advertising executive |
| Spouse | Eleanor Taub |
| Children | 2, including Patricia Biow Broderick |
| Family | Matthew Broderick (grandson) |
Milton H. Biow (1892–1976) was an American advertising executive who founded the Biow Company.[1] Biow is recognized as one of the pioneers of the modern school of advertising.[1]
Biography
Biow was born to a Jewish family.[2][3] In 1917, Biow started a one-man advertising office in New York City,[1] entering an industry then dominated by White, Anglo-Saxon Protestants.[3] It quickly grew to become one of the largest advertising agencies in the United States topping $50 million in revenues at its highest winning major accounts such as Anacin, Pepsi‐Cola, Eversharp, Ruppert beer, Schenley whisky and Lady Esther cosmetics.[1] Biow's agency was credited as the first to develop a national advertising campaign that used short and catchy advertising slogans on radio and television (such as "Bulova Watch Time" and Johnny's "Call for Philip Morris").[1] He was also responsible for bringing The Lucy–Desi Comedy Hour to television and the Take It or Leave It to radio (which later became the $64,000 Question).[1] In 1934, he purchased WBBR with Arde Bulova and changed the call letters to WNEW, for "the NEWest thing in radio".[4]: 2 In 1956, he disbanded his agency after the loss of several major accounts.[1] His firm was the starting point for many in the next generation of real estate executives including Norman B. Norman.
In 1964, Biow wrote Butting In: An Adman Speaks Out which told the story of his time in advertising.[1] Biow and fellow Jews, Albert D. Lasker and Lawrence Valenstein, are widely credited with opening the advertising industry to the next generation of Jewish advertising professionals including: Arthur C. Fatt, Herbert D. Strauss, William Bernbach, Norman B. Norman, Maxwell Dane, Julian Koenig, Frederic S. Papert, Maxwell B. Sackheim; David R. Altman, Ernest Dichter, Stanley Arnold, and Monroe Green.[2]
Personal life
Biow was a founder of the National Conference of Christians and Jews and was active with the United Jewish Appeal, the United Hospital Fund and the Muscular Dystrophy Association.[1] He was married Eleanor (née Taub) Biow; they had two children, Richard Biow (married to Chinese translator and writer Adet Lin)[5] and Patricia Biow Broderick.[1][6] He was a member of Temple Emanu-El in Manhattan.[7]
References
- ^ a b c d e f g h i j New York Times: "MILTON BIOW DIES" by Burton Lindheim February 3, 1976
- ^ a b "Modern Jewish History: Advertising". Jewish Virtual Library. Retrieved May 4, 2017.
- ^ a b Slate: "Mad Men and Made Men - AMC's new series could have been the Sopranos of advertising. It's not." By Adam Hanft July 18, 2007
- ^ Where the Melody Lingers On: WNEW (1934-1984). New York: Nightingale Gordon. 1984. ASIN B000KYMBDA.
- ^ Qian, Suoqiao. Lin Yutang and China’s Search for Modern Rebirth.
- ^ "Patricia Broderick, 78, artist, writer, mother of actor Matthew Broderick". Thevillager.com. 2003-12-02. Retrieved 2013-06-23.
- ^ Jewish Post (Indianapolis) 13 April 1956 | Milton H. Blow, who is almost a legend in the advertising field, is disbanding the company under his own name, after a fabulous career which saw his firm rise to the top in a highly competitive business. He is credited with having developed Little Johnny and his “Call for Philip Morris,” and the “$64 Question.” Biow is a member of Temple Emanu-El in New York
