100plus

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100Plus
Type Isotonic Sports Drink
Manufacturer Fraser & Neave Limited (F&N)
Country of origin Singapore
Introduced 1983
Website http://www.100plus.com.sg/
100PLUS 2009

100Plus (sometimes spelled "100PLUS" or "100 plus", often pronounced as "Hundred Plus") is a brand of carbonated isotonic sports drink that is sold in Singapore, Malaysia, Indonesia, South Africa, Brunei, Canada and the Philippines. 100Plus is manufactured by Fraser & Neave Limited, a global food and beverage conglomerate headquartered in Singapore. In 2011, a non-carbonated version called 100Plus Edge was introduced in addition to the four existing variations; Original, Tangy Tangerine, Lemon Lime and Active. 100Plus is sometimes found available for purchase in other parts of the world, such as Australia (typically found in Asian-speciality stores and/or aisles of large chain supermarkets). It can also be bought in Asian supermarkets in the UK. In Canada, 100Plus is sold at all T&T Supermarkets in the province of British Columbia, Alberta and Ontario. The authorised distributor for Canada is Palm Resources Inc.

100PLUS had been consistently voted the number one isotonic drink brand in Malaysia in various surveys since its introduction in 1983.[1]

Marketing[edit]

Boxes of 100plus stacked up in Giant Hypermarket

The drink's brand ambassador is Lee Chong Wei, an Olympic Silver Medalist in Badminton from Malaysia.[2] Besides that, the drink is the only drink which is officially endorsed by the National Sports Council of Malaysia.[3]

Fraser & Neave Holdings Bhd (F&N) has signed a strategic beverage distribution agreement with AirAsia in its bids to grow the 100PLUS brand further whereby the drink would be sold onboard flights of the airline.[4]

References[edit]

  1. ^ http://biz.thestar.com.my/news/story.asp?file=/2010/1/26/business/5543750&sec=business
  2. ^ http://www.mmail.com.my/content/33039-chong-wei-hopes-inspire
  3. ^ http://www.100plus.com.my/ver_06/pmp/index.html
  4. ^ http://biz.thestar.com.my/news/story.asp?file=/2010/1/26/business/5543750&sec=business