All Sport

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All Sport
Type Nutrient Enhanced Sports Drink Beverage
Manufacturer All Sport, Inc. (distributed by Dr Pepper Snapple Group)
Country of origin USA
Introduced 1993
Website drinkallsport.com

All Sport is a brand of sports drink, whose competitors include Gatorade and Powerade. It was created by PepsiCo, as their response to The Coca-Cola Company's Powerade and Quaker Oat's Gatorade. After PepsiCo's acquisition of Quaker Oats Company, in 2001, All Sport was sold to The Monarch Beverage Company, of Atlanta, Georgia. In 2007, All Sport was purchased by privately held Big Red, Inc.[1] It is distributed by the Dr Pepper Snapple Group.

All Sport originally was lightly carbonated, but this was changed after consumers objected. It was also originally marketed as a "Thirst Quencher" like Gatorade but was soon changed to market it as a "Body Quencher" and, more recently, a "Non Carbonated Sports Drink".

Products[edit]

All Sport Body Quencher[edit]

Body Quencher is the original sports drink.[citation needed]

  • Fruit Punch
  • Blue Raz Ice
  • Grape
  • Orange
  • Lemon Lime
  • black citrus

Ingredients[edit]

Water, High Fructose Corn Syrup, Citric Acid, Phosphoric Acid, Monopotassium Phosphate, Sodium Chloride, Gum Arabic, Ascorbic Acid (Vitamin C), Natural and Artificial Flavors, Calcium Chloride, Ester Gum

All Sport Zero[edit]

  • Blue Raz
  • Orange
  • Fruit Punch flavors

Discontinued products[edit]

All Sport Naturally Zero[edit]

All Sport Naturally Zero was a zero calorie sports drink, sweetened with Truvia. When it was released in April 2009, Naturally Zero was the first and only zero calorie sports drink sweetened with Truvia.[2]

  • Strawberry Star Fruit
  • Dragonfruit
  • Mandarin Orange

Ingredients[edit]

Water, citric acid, fruit and vegetable extracts (for natural color), natural flavor, potassium citrate, salt, rebiana, calcium chloride, B vitamins (niacinamide (B3), calcium pantothenate (B5), pyridoxine hydrochloride (B6), cyanocobalamin (B12)).

Sponsorships[edit]

Jeremy Mayfield's 2009 Sprint Cup hauler, with All Sport decals.

All Sport has sponsored several athletes and teams.

References[edit]

External links[edit]