A. Magazine
 | This article relies largely or entirely on a single source. (May 2010) |
A. Magazine was an East Asian American-focused magazine published by A.Media, Inc., headquartered in Midtown Manhattan and with offices in Los Angeles and San Francisco.[1][2] Geared towards a young audience, its mission was to "report on the developments, address the issues, and celebrate the achievements of this [Asian] dynamic new population."[3][4]
It was founded in 1989 by Jeff Yang,[5] Amy Chu, Sandi Kim and Bill Yao to cover East Asian American issues and culture, and often featured fashion spreads, advice columns, horoscopes, and news stories.[4] It grew out of a campus magazine Yang edited while an undergraduate at Harvard University.[citation needed] Though well-known and influential in the East Asian American community, it was almost never profitable in its thirteen-year existence.[citation needed]
The magazine operated for twelve years. In its tenth year, the magazine made a profit for the first time. During that year it reached its circulation high of 200,000. When the economy declined in 2001, the magazine declined.[1] Until it ceased on February 20, 2002, it was the largest publication for Anglophonic East Asian Americans in the United States, with bimonthly readership exceeding 200,000 in North America.[citation needed]
In November 1999, it obtained 4.5 million dollars in venture capital funding, and the company was renamed aMedia, reflecting a branching out into Web publishing. Unfortunately, this change came right as the dot-com boom was turning to bust. In early 2000, right after announcing their move to a 20,000-square-foot (1,900 m2) office in San Francisco, the stock market nose-dove. In a desperate attempt to recover, they merged with Click2Asia in November 2000. After a tough shareholder fight, the merged company was shut down in 2002.[citation needed]
See also
References
- ^ a b Wan, William. "Pop Culture Asian American Magazine Falters." Los Angeles Times. December 8, 2003. Retrieved on September 25, 2012. "New York-based A magazine lived 12 years and finally turned a profit in its 10th year with a circulation high of 200,000,[...]"
- ^ "About Us." A Magazine. Retrieved on September 25, 2012. "A.Media, Inc. New York 667 Fifth Ave., 3rd Fl. New York, NY 10022"
- ^ Zeltser, Edward (May 1, 1998). "A. magazine editor keynotes Asian Awareness address". The College Voice. Vol. 21, no. 21. Retrieved May 28, 2021.
- ^ a b Encyclopedia of American journalism. Stephen Vaughn. New York: Routledge. 2008. ISBN 978-0-203-94216-1. OCLC 190852871.
{{cite book}}: CS1 maint: others (link) - ^ Ongiri, Amy Abugo (2002). ""He wanted to be just like Bruce Lee": African Americans, Kung Fu Theater and Cultural Exchange at the Margins". Journal of Asian American Studies. 5 (1): 31–40. doi:10.1353/jaas.2002.0009. ISSN 1096-8598. S2CID 144327946.
External links
- A. Magazine (Archive)