In 2007, there was a contest where the fans could decide on a new name for the team. The choices were to rename the team Desperados, Roughnecks, Oilers, or keep the name Jam. On Thursday, May 17, the team announced that the team will remain the Bakersfield Jam, as that name won the poll in a landslide vote. After the contest, the Jam unveiled a new scheme for the logo. They replaced the blue to red.
On April 29, 2009, it was reported that the Jam had ceased operations, citing lack of sufficient fan attendance. However, on June 18, the Jam announced that they had not shut down and plan to play in the 2009-10 season, with further details to come the following day.
On April 30, 2014, it was reported that the Jam would enter a hybrid operation with the Phoenix Suns. Not only would that lead to the Suns having exclusive collaborations with the team, but it would also allow the Jam to operate under their own management in the process. On May 9, it was confirmed that the Suns and the Jam would agree to working under a hybrid affiliation. Four days later, the Jam completed their transition by allowing Suns scout Bubba Barrage to be the team's newest general manager and letting Nate Bjorkgren coach the Jam in place of Will Voigt. Since there are only 500 seats available, the team currently doesn't sell individual general admission tickets. Tickets are sold to season ticket holders only.