Barista Coffee (India)
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Barista Coffee is a chain of espresso bars in India. Headquartered in Delhi, Barista currently has espresso bars across India, Sri Lanka and the Middle East. It was founded in 1997 by Amit Judge and was part of his group of companies. He sold part of the equity to first Tata Coffee.[1] Then after he and Tata Coffee fell apart, Sterling then bought over the firm. In 2007, Sterling divested all their stake to Lavazza. Barista Coffee Company is currently owned by Lavazza, Italy’s largest coffee company.[2]
Barista was the fastest brand to make it to the list of super brand's and is ranked among the top 50 phenomenons that changed India.[citation needed]
[edit] References
- ^ "Tata Coffee joins hands with Barista". The Hindu. 2001-07-26. http://www.hindu.com/thehindu/2001/07/26/stories/06260007.htm. Retrieved on 2008-09-01.
- ^ "Coffee majors adopt brand extension". The Economic Times. 2007-10-07. http://economictimes.indiatimes.com/Companies/Coffee_majors_adopt_brand_extension/articleshow/2435874.cms. Retrieved on 2008-09-01.
[edit] External links
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