Barista Lavazza

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The old Barista espresso bar in Kochi which is now closed down due to poor demand in the city
The Barista espresso bar in Colaba, Mumbai, India

Barista Lavazza is a chain of espresso bars in India. Established in February 2000[1] under the name Barista, it was taken over by Lavazza in 2007.[2]

History[edit]

Headquartered in kashmir,[3] Barista currently has espresso bars across India, Sri Lanka, Bangladesh, Nepal[4] and the Middle East. It was established in February 2000 by the Barista Coffee Company Limited. A 34.3% equity stake was sold to Tata Coffee in 2001.[5] C Sivasankaran bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out Tata Coffee's stake later. In 2007, the Sterling Group sold Barista to Lavazza.[6] Barista Lavazza is currently owned by Lavazza.[7] The coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai, which is also owned by Lavazza.[citation needed] As of 2009, the chain has 200 stores in India, with an estimated annual revenue of INR2 billion.[8]

Barista was the fastest brand to make it on the list of super brands and is ranked among the top 50 phenomena that changed India.[citation needed]

Competitors[edit]

  • Cafe Coffee Day – As of 2011, out of 1400 coffee shop retail outlets registered in India, 1016[9] belong to Cafe Coffee Day (CCD). To increase CCD's market presence in India and abroad, Coffee Day Holdings, the parent company of CCD, has secured investments totalling million[9] from UK based firm Standard Chartered Private Equity Limited and US based private equity and venture capital firm New Silk Route Partners. CCD is expanding their market reach through brand extension[7] by launching mineral water, cookies, and chips under their brand name. Barista has added a variety of cookies, chocolates and ice creams to their offerings under the same principle. While CCD's competitors like Barista Lavazza and Costa Coffee focus on the top 20 percent of the Indian consumers, who are able to afford over per espressso drink, CCD caters to all except the lowest 25 percent.
  • Costa Coffee – Despite Costa Coffee having only 40 outlets[10] operational across the country as of 2010, Barista Lavazza is facing stiff competition from Costa Coffee. Costa Coffee is an urban chain and location plays a crucial role in its business plan. Although it made a few mistakes such as replicating the UK model in India and opening stores at expensive locations when it came to India in 2005, it has managed to bounce back. Their most profitable venture is from off premise business wherein they set up kiosks at marriages, seminars, and meetings. In the last quarter of 2009, Costa saw a profitable 24 percent growth.[10]

Associations[edit]

  • LiveMedia and Barista Coffee Company have a strategic alliance, where 200 Barista Lavazza outlets across the country will have LiveMedia screens on their premises.[11]
  • Barista Lavazza has a tie-up with Visa to allow withdrawal of cash up to INR1000 daily in all its outlets without any charges levied on the cardholders or any obligation to purchase. As part of this association, Barista Lavazza also offers 30% discounts on customised meal deals on all Visa debit card transactions.[12]
  • ABN AMRO and Barista Coffee Company have jointly launched a credit card, "ABN AMRO Barista Credit Card", by which customers can avail discounts at its outlets.[13]
  • Barista Lavazza has formed an association with Mattel Toys (India) Private Limited for the launch of the first edition of Barista Lavazza Cafe Scrabble 2010.[citation needed]

Bean-o-holic[edit]

Barista is the first coffee retailer in India to start a loyalty programme, Bean-o-holic,[14] to attract and retain customers.

Awards[edit]

Barista Lavazza received the Times Group and Business Standard 'Brand of the year' award in 2002[15]

See also[edit]

References[edit]

  1. ^ "Barista completes brand integration with Lavazza". Business Standard. 10 June 2009. Retrieved 17 April 2012. 
  2. ^ Kassai, Lucia (13 March 2012). "Coffee Buffs From Amazon to Rio Poise Brazil to Top U.S." (Web page). Bloomberg Businessweek. BLOOMBERG L.P. Retrieved 19 March 2012. 
  3. ^ "Contact Us". Barista. Retrieved 17 April 2012. 
  4. ^ "Barista Lavazza coffee comes to Nepal". 
  5. ^ "Tata Coffee joins hands with Barista". The Hindu (Chennai, India). 9 February 2011. Retrieved 1 September 2008. 
  6. ^ Datta, Kausik (9 March 2007). "Italy's Lavazza to buy Barista". Rediff India Abroad. Retrieved 17 April 2012. 
  7. ^ a b Dhall, Aman (7 October 2007). "Coffee majors adopt brand extension". The Economic Times. Retrieved 1 September 2008. 
  8. ^ Chatterjee, Kakoly (6 November 2009). "Barista to expand with 25 more outlets". Financial Express. Retrieved 8 November 2009. 
  9. ^ a b Shi, Jane (6 April 2011). "Starbucks, Café Coffee Day Favorites to Conquer India's Emerging Coffee Market". 2point6billion.com. Retrieved 6 April 2011. 
  10. ^ a b Priyanka Dasgupta Brahma (10 January 2010). "Costa Coffee rejigs India strategy". Financial Chronicle. Retrieved 10 August 2011. 
  11. ^ "LiveMedia ties up with Barista Lavazza for branded digital content display". Indiantelevision.com. 27 July 2010. Retrieved 17 April 2012. 
  12. ^ "Now, withdraw cash at Barista Lavazza". Express India. 9 June 2011. Retrieved June 2009. 
  13. ^ "ABN AMRO-Barista Coffee launch credit card". The Economic Times. 11 March 2006. Retrieved 11 March 2006. 
  14. ^ "Barista to focus on customer acquisition with 'Bean-o-holic'". The Economic Times. 13 February 2011. Retrieved 13 February 2011. 
  15. ^ "Awards". Barista. Retrieved 17 April 2012. 

Barista Lavazza partners Deliver Feelings to offer exclusive Valentines shopping discounts

External links[edit]