Big M

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For the American retailer, see Totowa, New Jersey#Economics.
Big M
Big M.png
Big M logo
Type Flavoured milk
Manufacturer National Foods
Country of origin Victoria, Australia
Introduced 1978
Color Multiple
Flavour Multiple
Variants Chocolate
Iced Coffee
Chocolate Light
Egg Flip

Big M is a popular brand of flavoured milk that was founded in Melton, Victoria in 1978.[1] Its distribution has expanded to include the states of New South Wales and Queensland as well as its state of origin. The brand has gained popularity through television ad campaigns such as 'Think Big, but not too big'. It is sold in cartons, plastic bottles and Tetra Briks, in both fresh and UHT varieties. The Big M brand is currently owned by Lion (formerly National Foods).[2]

Big M is also available in a low fat "Light" chocolate variety (0.9% fat vs 3.3% for the normal product).


Big M is available in 6 flavours:

  • Chocolate
  • Strawberry
  • Iced Coffee
  • Banana
  • Mocha
  • Egg Flip

Previous flavours included:

  • Double Strength Iced Coffee
  • Lime
  • Choc Berry
  • Choc Orange-Jaffa
  • Vanilla
  • Pine Lime-Splice
  • Honeycomb
  • Choc-Malt
  • Blueberry-Blue Heaven
  • Choc Mint
  • Caramel
  • Choc Pineapple
  • Choc Licorice-Bullet
  • Toffee Whip
  • Milk

The flavours in bold were advertised as part of a Big M 'Flavour Flashback' promotion in 2010, with one to be voted back into regular sale. The winner was announced on 5 July 2010 as Big Egg Flip. It was retired in early 2011 and replaced with Honeycomb as another limited edition. Honeycomb was subsequently replaced by a limited edition Choc Berry in mid-2011. Egg Flip has subsequently re-appeared in late 2012.

See also[edit]


  1. ^ and is named after A golden God, the town of its origin, rather than the product, Milk, as many might think. Big M origins & product range
  2. ^ National Foods' Great Brands - Milk