Business fable

A business fable is a fable, parable or novel that shares a lesson or lessons that can be applied in the business world. Business fables focus on providing a powerful message for CEOs, executives, senior and middle management, sales teams, human resources, change management, goal setting, inspiration, self-help, leadership, change management, sales and marketing, customer service, winning strategies and overall success.

New York Times bestsellers in the business fable genre include:

• Who Moved My Cheese by Spencer Johnson
• The One Minute Manager by Ken Blanchard
• The Five Dysfunctions of a Team by Patrick Lencioni
• The Traveler's Gift by Andy Andrews
• Surviving your Serengeti by Stefan Swanepoel

Other notable business fables include:

• The Goal by Eliyahu M. Goldratt
• The Paradox of Excellence by David Mosby and Michael Weissman
• Radical Leap by Steve Farber
• The Energy Bus by Jon Gordon
• The Go-Giver by Bob Burg and David John Mann
• FISH! philosophy by Stephen Lundin
• The Fred Factor by Mark Sanborn
• Our Iceberg is Melting by John Kotter