The idea to first search for oil in East Texas was thought of by A.D. ("Doc") Lloyd. Doc provided Joiner with the information he had collected regarding the East Texas Region, and convinvced by what he saw, Joiner mailed out a prospectus written up by Doc to seek financing for his wildcatting. After collecting enough financial backing to begin, Joiner began drilling in Rusk County. Dad Joiner and his crew drilled for three (3) years beginning in 1927 with rusted, third-hand equipment. At one point, a geologist from Texaco came by and joked, "I'll drink every barrel of oil you get out of that hole." Despite the opposition, Joiner was convinced of the possibility of oil deposits in Rusk County. Beginning in 1930 Joiner began to drill eight miles west of Henderson, Texas on the farm of Daisy Bradford. Using a flimsy pine rig and battered tools, his first two wells were unsuccessful. Eventually, at eight o'clock in the evening on October 3, 1930, the oil well Daisy Bradford Number 3 struck oil. It was a gusher, and it sent the area into a frenzy.