|Headquarters||New York, New York, United States|
|Key people||David Yurman, Founder|
|Revenue||$450 million (2007)|
There are eighteen David Yurman boutiques across ten states, and four boutiques across three international cities as of mid-2009. Their first international store was opened in Hong Kong's International Finance Center, with the brand's Asia headquarters nearby.
The companies estimated sales (in 2010/2011) were €600 million.
History of the brand
David Yurman grew up on Long Island, NY and first exhibited his artistry selling little sculptures in his high school cafeteria. At age 16, he was introduced to Cuban welder and sculptor Ernesto Gonzales while visiting his sister in Provincetown, MA. With sculpture, David found an outlet and focus for his creativity, which he would develop over the next two decades as an apprentice under the tutelage of renowned sculptors Theodore Roszak and Jacques Lipchitz (Lipchitz a frequent collaborator with Picasso and Modigliani). Following a year at NYU, David left college and hitchhiked across the country to California where he found refuge in the beatnik artist colony of Big Sur. In the late 1960s, David returned from his bohemian sojourn to Greenwich Village where he worked with sculptor Hans Van de Bovenkamp. It was in Van de Bovenkamp's studio that David met Sybil Kleinrock, a gifted painter who, like David, recently returned from the beatnik scene in California.
While wearing one of David’s pieces to an art opening, Sybil caught the eye of the gallery owner who asked if it was for sale. Although David couldn’t dream of recreating something that was so personal to him, Sybil saw an opportunity. In the early 1970s, the couple moved to the countryside and formed Putnam Art Works. Throughout the decade, David and Sybil exhibited their designs and paintings at craft fairs, and in 1979 they married. Through the operation of Putnam Art Works, the couple learned the marketplace for fine crafts and jewelry, laying the groundwork for the founding of David Yurman, the brand and company, in 1980. Soon after, Yurman caused a sensation with his iconic cable bracelet. Since then, the company has gone on to produce jewelry and watch collections for men and women, as well as a signature fragrance and eyewear collection.
In 1982, Yurman introduced what became his signature—the cable bracelet—a twisted helix adorned with gemstones on its finial ends. Other notable collections include Silver Ice (incorporating silver and pave diamonds), the Buckle Collection, and the X collection.
After much collaboration with his wife Sybil to find the perfect scents, David Yurman launched his first fragrance in the summer of 2008. The Yurmans worked with the same perfumer responsible for CK One and Ralph Lauren Romance, among others.
The Classic Collection
In February 2009, David Yurman launched the Classic Collection of watches with his son Evan Yurman. The collection is composed of a Three Hand, a Chronograph and a Moon Phase option. All three incorporate the cable design detail on the outside of each watch case.
- Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
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