e-Types
For the American rock band of the same name, see The E-Types
 | |
| Company type | Private |
|---|---|
| Industry | Strategic design Logo design Branding Communication Digital design Interactive design Instructional design Design research |
| Founded | 1997 |
| Headquarters | , Denmark |
Key people | Camilla Frederiksen Jens Kajus[1] Jonas Hecksher[1] Mads Elleberg Petersen Mari Randsborg Rasmus Drucker Ibfelt Søren Skafte Overgaard |
Number of employees | 50 (2013) |
| Website | www.e-types.com |
e-Types is a brand agency based in Copenhagen.[2][3] It employs 50 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School[4] and Harvard Business School.
History
[edit]e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of five employees into a consultancy of 50 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group.
The company's branding work includes Danish Film Institute (1999), Aquascutum (2002), Rzeczpospolita (2004), Royal Danish Theatre (2005), 3XN (2007), CPH:PIX (2008), DI (2008), Tryg (2010), Berlingske (2011), Sanoma (2013).[5]
Design Philosophy
[edit]e-Types designs projects through three separate methods: digitally, spatially, and print.[5] Designers confer less with consumers during the design process than other graphic design agencies, resulting in a more hands-off design philosophy.[6] They have done work both locally and internationally.
Academia
[edit]By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhD from The Danish School of Education (now University of Aarhus) using e-Types as the primary case of the research.[6] The focus was "Conscious Design Practice as a Strategic Tool".[7] Meanwhile, Professor Robert Austin from Harvard Business School made a different case-study concerning Innovation Strategy of a Design Firm. The case-study was discussed and criticised at the 2006 Seattle Innovation Symposium at the University of Washington.[8]
References
[edit]- ^ a b "Profile". Identifont. Retrieved 2010-10-04.
- ^ "About". journalisten.dk. Retrieved 2010-10-04.
- ^ "Typiske typer for e-types". Journalisten (in Danish).[dead link]
- ^ "CM E98 - Managing in the Creative Economy". Copenhagen Business School. 2012-07-28. Archived from the original on 28 July 2012. Retrieved 2024-08-30.
- ^ a b "e-Types". e-types.com. Retrieved 2024-08-30.[dead link]
- ^ a b Friis, Silje Alberthe Kamille (15 April 2004). "Design Practice as a Strategic Tool" (PDF). Nordcode.
- ^ "e-Types". e-types.com. Retrieved 2024-08-30.[dead link]
- ^ "BrainWorks - UWTV.org". Archived from the original on 2009-10-12. Retrieved 2010-09-23.
