Esquires

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For other uses of Esquires, and the singular Esquire, see Esquire (disambiguation).
Esquires
Type Public
Industry Restaurants
Retail Coffee & Tea
Retail Beverages
Entertainment
Founded 1993, Canada
Headquarters Vancouver, Canada
Products Made-to-order beverages
Bottled beverages
Baked Goods
Merchandise
Whole Bean Coffee
Boxed Tea
Website www.esquirescoffee.com

Esquires also known as Esquires Coffee Houses is an international coffeehouse chain comprising more than 130-plus stores in Canada, the United Kingdom, Ireland, the Middle East, China and Australasia.[1]

Founded in Canada in 1993, the business is now owned by New Zealand-based Cooks Global Foods Limited globally[2] and by Retail Food Group in Australasia.[3]

History[edit]

The first Esquires coffeehouse opened in the suburb of Sunshine Hills, a residential district of the city of Vancouver, Canada, in 1993.[4] Further branches were opened across Canada, before the company went international on a franchise basis.

In 2002, brothers Stuart and Lewis Deeks established the Esquires brand in Australasia through a master franchise agreement with the Canadian parent.[5] Under the name Franchise Development Ltd, they grew the business to become the leading branded chain in New Zealand by store numbers.[6]

In 2011 the Deeks sold the Australia and New Zealand franchise rights to Retail Food Group while retaining the rights to the Middle East, China and a number of other jurisdictions.[7]

In 2013 the Deeks merged their business into NZX-listed Cooks Global Foods.[8] In April 2013, Cooks acquired the intellectual property and master franchising rights to Esquires Coffee Houses worldwide - excluding New Zealand and Australia.[9] The company also owns wholesale businesses in related industries.[10]

Today there are more than 40 Esquires stores in Australia and New Zealand operated by Retail Food Group including two drive-thru outlets.[11]

In April 2014 Cooks Global Foods acquired the Esquires Canadian intellectual property rights, the original Esquires franchisor founded in 1993.[12]

Franchising[edit]

Globally Cooks Global Foods owns the Esquires Coffee Houses brand and system in Canada, the United Kingdom and Ireland, where it also directly franchises stores, and the Middle East and China where stores are franchised through master franchise holders.[13]

In October 2013, the parent company presented its plans to consolidate and grow the business, with a minimum objective of 580 Esquires stores globally by 2020.[14]

In the United Kingdom and Ireland, Esquires owns the master franchises covering 33 stores and a refurbishment programme is underway to ensure that the branding is aligned with the global design and to upgrade stores and to ensure that service consistency is enhanced.[15]

In the Middle East, the company has commitments for the development of more than 80 Esquires Coffee Houses in the world’s most influential Arab economic alliance.[16] Master Franchisees currently operate stores in all Gulf Co-operation Council (GCC) countries Saudi Arabia, Kuwait, Bahrain, and the UAE. Oman and Qatar have recently signed master franchise agreements and will have stores operating during 2014.[17]

An Esquires branch in London.

In China, Esquires is currently looking for investors who may be experienced franchisees, experienced hospitality retailers, investors - wanting to open territories and commit to opening a specific number of stores.[18]

In North America, Esquires now licenses back to Esquires Canada the right to use the IP to the existing 14 Esquires Coffee Houses stores in British Columbia and for a Master Franchise Agreement for Alberta.[19] Esquires plans to focus on aggressive growth nationwide which will include the construction of a number of new corporate flagships this year and expansion into other Canadian provinces.[20]

See also[edit]

References[edit]