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Floxx is a digital media agency based in London, United Kingdom that specialises in producing mobile apps.
Floxx was founded in January 2011 shortly after Rich Martell left University College London following the fallout of his viral student website, FitFinder. Late in 2010, Floxx received a £100,000 seed investment from UK Dragons Den investor Doug Richard and Silicon Valley's Kevin Wall. At the time of its launch, the company was based around the so-called Silicon Roundabout but moved to allow for expansion in 2012.
Floxx was set up following the viral expansion of FitFinder while he was still an undergraduate at University College London. FitFinder is based on the concept of anonymously posting both a location and description of an attractive person whom one has spotted; this post is then immediately placed on the 'FitFeed', where it can be viewed by anyone.
Later in 2011, Floxx announced that they were working on a new instant messaging experience for iPhone users based around location. MapChat was launched in August 2011 and described as the world's first location based instant messenger In a later interview Martell revealed that MapChat started as a side project as the Floxx team had never had experience with building an instant messaging platform before. He also stated that much of the same technology developed was to be used in a future project that they were working on.
Spottd 1.1 allows users to record places want to remember. The app allows users to follow others, building a social satnav of great experiences and memories around them. Designed and built in-house by the Floxx team Spottd has been praised by its users for its user interface and design.
Floxx are well known for their hackathon culture. Their 2011 hackathon took place on 15th Dec 2011 and was live streamed to over 50 countries. For 24 hours the team worked solidly to think up, design and build a product in 24 hours. The following week the unveiled that they had created the website www.desertislanddiscs.co.uk (inspired by the BBC radio shown) which allowed users to log on and choose their own Desert Island Discs.
- Godwin, Richard. (2011-03-11) The magic roundabout - London's answer to Silicon Valley. London Evening Standard. Retrieved on 2012-01-22.
- Metro - FitFinder: Twitter meets personal ads to locate your uni crush
- MapChat: The location-based instant messaging app for strangers.
- App of the day: Spottd
- Blog: The Floxx 24-hour Hackathon.