|This article relies on references to primary sources. (April 2010)|
The product continues to be produced in Canada by Vachon Inc., which holds the Canadian rights to the product. In the United States, they were formerly produced and sold by Hostess Brands and are currently owned by private equity firms Apollo Global Management and Metropoulos & Co. They are usually sold at about 126 calories per roll.
A San Francisco bakery created the first Ho Hos in 1920.
A nut-covered version, Nutty Ho Hos, was introduced in 1999, along with a promotional search for "the country's nuttiest celebrity laugh" which was awarded to comedian Eddie Murphy based on consumer votes.
"Happy Ho Ho" was the original cartoon mascot for Ho Hos, and appeared on the boxes, ads, and television commercials for many years before he was discontinued. The character wore an outfit similar to that of Robin Hood, including a feathered cap.
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