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Industry Email Marketing, Software, Technology, Advertising
Founded 2003
Headquarters Morrisville, North Carolina, U.S.
Key people
Ryan Allis
(Founder / Former CEO and President)
Aaron Houghton
(Co-founder / Former Executive Chairman)
Peter Granat
(CEO, Cision)
Geoff Alexander
(President, iContact)
Products Email Marketing Software
Revenue $49 million
Number of employees
51 – 200 [1]
Parent Cision
Website www.icontact.com

iContact is a cloud based email marketing solutions provider located in Raleigh, North Carolina. iContact markets services which enable customers to create, track, and send HTML-based emails and social media messages. They specialize in small to medium sized businesses and organizations. iContact also offers Salesforce and Google Analytics integration.[citation needed] They currently work with over 50,000 brands both domestic and internationally.


In 2003, Ryan Allis and Aaron Houghton met in a entrepreneurship club hosted by UNC where they both attended school. Shortly after meeting they hatched the idea to develop a company that would help small businesses manage their email marketing. They co-founded the business then known as Broadwick Corporation.[2] In 2007, they decided to rebrand the company as iContact.[2] In August 2010, iContact closed on a Series B investment of US$40 million from JMI Equity, adding to previous investments from NC IDEA, Updata Partners, and North Atlantic Capital.[3] Just a couple years later on February 28, 2012, iContact was acquired for US$169 million by Vocus, a public-relations marketing service.[4] After the acqusition Vocus began restructuring the company to eliminate any duplicate positions. This resulted in substantial layoffs. On May 30, 2014, Vocus and Cision where both acquired by GTCR. GTCR has since merged Vocus and Cision into one company operating under the Cision brand. During this transition iContact was left to operate as a stand alone company under the guidance of Geoff Alexander who reports directly to Cision's CEO Peter Granat.

Awards and recognitions[edit]

2008 Entrepreneurial Excellence Award from Council for Entrepreneurial Development (CED).[5]

2008 Best Place to work in the triangle - Mid Sized Business [6]

2009 Software Company of the Year by North Carolina Technology Association.[7]

2010 AppExchange Best of ‘10 Award in the Mass E-mail Category from Salesforce.com Customers [8]

2010 #1 Email Marketing Service Provider in Website Magazine's New 2010 Top 50 Rankings [9]

2011 Fast 50 list of the 50 fastest growing companies in the Triangle.[10]

2011 Deloitte's Technology Fast 500™ Ranking."[11]

2011 International Customer Management Institute's (ICMI) Global Call Center of the Year Award.[12]

2011 NCTA 21 Award for Environmental Stewardship[13]

2013 Top 10 coolest places to work in Raleigh [14]

2015 G2 Crowd Top Email Marketing Softwares [15]

See also[edit]


External links[edit]