iPod+HP
The Apple iPod+HP is an Apple iPod 4G with an HP logo on the back, distributed through HP. It was part of a distribution strategy designed to sell more iPods by selling them through HP's larger mass-market distribution network.[citation needed]
HP and Napster
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Originally, HP planned on launching a personal music player called the HP Pavilion Personal Media Player that was to have run on Microsoft's Windows Media Audio technology.[citation needed] The HP Pavilion Personal Media Player was to have launched in an alliance with Napster,[1] but the player would have worked with other WMA services.[citation needed] However, the HP Pavilion PMP failed in focus groups, leading HP to suddenly cancel the project.[citation needed] Because of termination of the Pavilion project, HP cancelled its contract with Napster and HP CEO Carly Fiorina withdrew her name from the Napster 2.0 launch event.[citation needed]
Launch
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On January 8, 2004, Carly Fiorina announced the Apple iPod+HP deal at the Consumer Electronics Show.[2] As part of the deal, Apple was to manufacture a version of the iPod for HP and iTunes would be pre-installed on all HP Pavilion and Compaq Presario computers.[citation needed] The Apple iPod+HP was originally to have come in "HP Blue"[3] to complement HP's consumer computers, but by the time the player was introduced in mid-2004, it was the same white color as the Apple product.[citation needed]
Initially, HP only offered the 20 and 40 GB 4th-generation iPods. HP later added the iPod mini, the iPod photo, and the iPod shuffle to the lineup.[4] Thanks to HP's distribution network, the iPod+HP was sold in retailers where Apple did not have any presence at the time, which included Wal-Mart, RadioShack, and Office Depot.[citation needed] Many of these retailers now sell Apple iPods.[citation needed]
As these were officially HP products rather than Apple products, Apple Store Genius Bars were not authorized to repair Apple iPod+HP iPods, and they had to be sent to an HP Authorized Service Center for repair, despite identical designs.[5]
Discontinuation
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On July 29, 2005, HP announced that it would terminate its deal with Apple.[6] By the end, the HP deal accounted for only 5% of Apple's iPod sales.[citation needed] As part of the termination agreement, HP could not develop or sell an iPod competitor until August 2006.[citation needed] HP continued to pre-install iTunes on home computers until January 6, 2006, when HP announced a partnership with RealNetworks to install Rhapsody on HP and Compaq-branded home player under the HP brand.[7] However, HP's US home and home office online store did briefly sell Microsoft's Zune as an accessory.[citation needed]
Sources
- ^ Mac Rumors: HP, Napster, and iTunes
- ^ PC World: HP Will Resell Apple's iPod
- ^ Mac Rumors: HP's Blue iPod Revealed
- ^ HP Press Release: HP Adds iPod shuffle to Digital Music Player Lineup
- ^ iLounge Forums: iPod from HP
- ^ CNET News.com: HP to stop selling Apple's iPod
- ^ PC Magazine: HP Drops iTunes for Rhapsody